Advertising & Brochures Research Archives

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January 1960 Willys News

May 31, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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In the ‘sometimes it’s better to be lucky’ department, eBay blessed me with a huge win the other day: 10 Willys News issues from 1960 and 1961 for only $20 (and free shipping)! Here’s the first one. It includes a lot of DJ-3A Surrey articles, a note about future President Lyndon Johnson checking out a Willys truck for his ranch, and more. The 1/4 ton jeeps (CJ-5s and CJ-3Bs) take a back seat to the FCs, Wagons, and DJs in this issue. There’s also articles demonstrating how dealers felt TV shows were helping to drive sales, which is likely why Willys Motors moved forward with other TV show and movie tie-ins.

Photos Photos Photos Photos Photos

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March 1962 Tornado Engine Brochure

May 31, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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This March of 1962 brochure (form 62-03) includes a chart that highlights the performance claims of the engine vs. other engines of the day. It was part of a series of brochures from Willys Motors during 1962 that had ‘wing’ pages that opened horizontally. It’s hard to capture that sense using a scanner, but using a phone Madi those wings more apparent (see the second pic).

Scannable Document Scannable Document Scannable Document Scannable Document

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1973 Johnson Enterprises Catalog

May 29, 2020 • CATEGORIES: Advertising & Brochures, Catalogs, Features This site contains affiliate links for which I may be compensated.
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I hadn’t heard of a parts reseller named Johnson Enterprises, a company out of Orangevale, California, until receiving this catalog. The side and corner panel skid plates are something I’ve seen on some jeeps, but never knew who made them.

The catalog is pretty small, so the company didn’t offer too many products. All the pages of the 1973 catalog are shown below:

1973-johnson-enterprises-catalog1-lores 1973-johnson-enterprises-catalog2-lores 1973-johnson-enterprises-catalog3-lores 1973-johnson-enterprises-catalog4-lores

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August 1960 Surrey Contest Ads

May 27, 2020 • CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: . This site contains affiliate links for which I may be compensated.
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UPDATE: View the Miss Gotham winner here. Advertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

1960-08-25-chicago-tribune-miss-gotham-surrey-cj3a-contest-lores

CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

1960-08-seventeen-magazine-surrey-ad-lores

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Manley Wrecker Brochures

May 25, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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UPDATE: This brochure appeared on Facebook a while back.

year-manley-jeep-wrecking-crane-brochure

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Originally published October 2016: The American Chain & Cable Company’s Manley Division produced these Jeep Wrecking Cranes in the late 1940s. I can’t imagine there are too many of these around. This brochure is from a 1948 Industrial Equipment book.

1948-industrial-equipment-brochures-manley-wrecker1 1948-industrial-equipment-brochures-manley-wrecker2

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