This rare Newgren 3-point lift brochure just sold for $124.50.
Advertising & Brochures Research Archives
January 1958 Willys News
The January 1958 issue of Willys News includes a rare article on the Willys Economy Delivery Truck, which was new for 1958.
Manley Wrecker Brochures
UPDATE: This brochure appeared on Facebook a while back.
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Originally published October 2016: The American Chain & Cable Company’s Manley Division produced these Jeep Wrecking Cranes in the late 1940s. I can’t imagine there are too many of these around. This brochure is from a 1948 Industrial Equipment book.
May 1957 Willys News
This issue of Willys News includes a variety of FC-related articles, but also takes a full-page look at the Truth-or-Consquences, New Mexico, 2nd Annual ‘Jeep’ Derby.
Bleick “J” Logo Mechanical Pencil
I bought this off of eBay. I imagine this pencil is from the late 1940s based on the “J” logo. The lead remains nice and snug in the pencil, so it’s still very usable. Thanks to Marty for spotting it!
1954 Willys 4-Wheel Drive Brochure on eBay
1958 Ad for L&M Cigarettes w/ CJ-2A on eBay
This 1958 L&M cigarette ad included a CJ-2A.
View all the information on eBay
“1958 L&M Filter Cigarettes Smoking Miracle Tip Dam Jeep Vtg Magazine Print Ad”
2 Different Pepsi Sweepstakes with Surrey as a 1st Prize
In May of 1960 there was a Pepsi contest that offered a Pepsi-styled DJ-3A Surrey as the first prize. Subsequently, in July of 1960, there was a second contest, Pepsi’s Sociable Sweepstakes, where another Pepsi-styled DJ-3A Surrey was given away. Learn more about the Pepsi Surreys at the CJ-3B Page.
Contest 1: This ad appeared in the May 05, 1960, issue of the Miami Daily News-Record, Oklahoma. To enter the contest, folks had to fill out and mail in this entry blank, “Pepsi Cola, The ___________ Refreshment”. This was a nearly-full-page ad (this version of the ad shown below is slightly different from the one on the CJ-3B page; it can also be found in this Miami, Oklahoma, newspaper).
This next image demonstrates just how large the ad was:
Contest 2: Two months later, Pepsi announced its Sociable Sweepstakes in July of 1960. The contest was part of Pepsi’s Sociable advertising campaign and it, too, offered a Pepsi-styled DJ-3A Surrey as the first prize. The ad below was published in the July 18, 1960, issue of the Greenville News, Greenville, South Carolina. The ad was another large one, taking up most of the page.
This next image demonstrates just how large the ad was:
1951 ‘Jeep’ Moldboard Plows Brochure
1964 Ad for the CJ-5 with an Outdoor Recreation Theme
I find this ad from the June 22, 1964, issue of the Staunton Leader out of Staunton, Virginia, a good early example of a begining move from the jeep as a utility vehicle to it as a vehicle for outdoor recreation. Though the ad still focuses on the jeep as a way to get to these fun endeavors, it wasn’t too much longer before an inflection point where the jeep-journey itself was advertised as fun.
Remember that by 1964, Four Wheeler Magazine had been out for two years, a publication that helped spread the message and the hobby of four wheeling pursuits (clubs, jeeping, modifications, and racing).



























