The cover of this Willys News highlights marketing’s strategy for attacking niches that could use four-wheel-drive vehicles.
Advertising & Brochures Research Archives
1954 KW Station Wagon Brochure **SOLD**
UPDATE: Was on eBay.
This is likely the first station wagon brochure for the ‘brochure family‘ that the Kaiser Willys marketing team produced. It’s from SD-221-4 and has the KW logo. This is currently available on eBay.

Here was the subsequent version (see all pages here):
April 1955 Willys News
1954 “In Uruguay” Ad on eBay
UPDATE: Still Available.
(004/09/2019) This two-page ad is supposed to be from a 1954 magazine. The seller does not provide the magazine or specific issue date.
1956 Brochure for the New CJ-6
This form W-242-6 highlighted the new CJ-6’s additional 50% more cargo area. This isn’t the best example of this brochure, as it has some fading at the top and right side.
1949 Sinclair Opaline Jeep Ad on eBay
UPDATE: This ad is back on eBay. It is 10.5″ x 14″
“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”
1955/6 CJ-5 Brochures
This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.
After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:
So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:
Compare those pics to the Form W-239-5 version from Autopaper:
1956 Willys Utility Wagon Brochure
This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the Form M-221-6.
1950? Willys Wagon Brochure Knoxville, TN $5
This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.
https://knoxville.craigslist.org/pts/7058167072.html
“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”































