UPDATE: This ad is back on eBay. It is 10.5″ x 14″
“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”
UPDATE: This ad is back on eBay. It is 10.5″ x 14″
“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”
This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.
After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:
So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:
Compare those pics to the Form W-239-5 version from Autopaper:
This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the Form M-221-6.
This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.
https://knoxville.craigslist.org/pts/7058167072.html
“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”
UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.
I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.
The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.
There are small differences between the two brochures on both the front and back pages. The interior pages are the same.
Form SX-230-4:
The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.
There are small differences between the brochures on three of the four pages.
Form SX-228-4: