This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the Form M-221-6.
Advertising & Brochures Research Archives
1950? Willys Wagon Brochure Knoxville, TN $5
This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.
https://knoxville.craigslist.org/pts/7058167072.html
“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”
March 1955 Willys News
1980 DJ-5L Brochure
June 1960 The Handiest Brochure
1952 4 Wheel Drive Booklet
UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.
I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.
1954 Utility Ambulance Brochures
The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.
There are small differences between the two brochures on both the front and back pages. The interior pages are the same.
Form SX-230-4:
1954 4WD Ambulance Brochures
The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.
There are small differences between the brochures on three of the four pages.
Form SX-228-4:
CJ-2A Brochure & Price List on eBay
Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.
Baldwin ‘Jeep’ Loader Brochure
This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.
Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:







































