Advertising & Brochures Research Archives

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Mid-1950s Willys Motors ‘Jeep’ Specialized Equipment Binder on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Unfortunately, this got wet. Starting bid is $149.99. Or you can have two different binders for $300 off of Facebook (again, both water damaged) (Located at Front Royal, VA).

View all the information on ebay

“Jeep Specialized Vehicles & Equipment Catalog 1950s Binder Ambulance Fire Engine. Was wet at one time so most pages are wrinkled but none are stuck together. The binder is solid no mold. The white stuff is from another book that was on it when it got wet. Its completely dry and ready to be used.”

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1955 Service Station “Mr. Service” Mailer

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This was mailed to the Anderson Willys Company in Portland, Oregon, at some point. This is one of the 1955 mailing pieces as part of the Kaiser Willys advertising push. It was one of several targets mailers produced for dealers.

Service Station (Mr. Service) 1955 mailer:

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1968 Jeep Parade (Canada) Issue No. 1

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Kaiser Jeep of Canada-sponsored magazine featured the Jeepster Commando, complete with a College Bowl winner of a Custom adorned Jeepster Commando. The issue also highlights the Repair Corps of Royal Canadian Electrical and Mechanical Engineers, which dismantled jeeps quickly across Canada (200 appearances from Victoria BC to St. Johns). (Great find off of eBay!)

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August 1954 Ad For Jeeps as Versatile Vehicles

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

This ad was published in the August 1954 issue of Fortune Magazine. When Kaiser bought Willys, one of the early advertising decisions was to use the KW logo on various marketing documents. I suspect this was an attempt to brand across the jeep and Willys Aero lines. This strategy was dropped by 1955, followed shortly with the dropping of the Aero vehicles.

View all the information on eBay

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Jeep Parts Themed Toy Wagon

• CATEGORIES: Advertising & Brochures, Features, toys This site contains affiliate links for which I may be compensated.

Maury and I thought this jeep bank was interesting. It is a Willys-Motors-parts-department-themed wagon that is listed as a ‘1953’. It was sold on eBay and now documented at WorthPoint. Anyone seen others of these?

https://www.worthpoint.com/worthopedia/liberty-classics-1953-jeep-willys-491185253

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