Reproduction sign? With over 1 hour to go the auction is only at $162 (plus $33.80 shipping).

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“Used Previously displayed Jeep Willys lighted sign Sign. Silk screen lens with metal ribbed frame. Measures 37x3x10.5 inches. Recently purchased with other Mopar related items. Has wood backing and the light source is a tubular bulb. Tested in working condition. Has newer cord. Ships priority insured ”

UPDATE: There is a French version of this brochure as well.

I bought this brochure years ago. I’m glad I did, because I think I’ve only seen one other appear on eBay. The is high on my list of favorites. It’s a high quality print job on textured paper. The downside of the textured paper is that I had to manipulate the images to turn them into decent scans, but doing so made the yellows brighter than they ought to be.

Curiously, the brochure also includes the new ‘Hockey Stick’ style 2-Wheel Drive Wagon, along with solid windshields, but doesn’t mention that the design is new or anything about ‘Maverick’. But, it does indicate the FCs are “new”. Given the photo of the Paris factory on the back, and the nod to the Willys Export Company, this may have been a European focused brochure (the English version … there is a French version, too).

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I believe these two CJ-3B brochures were put out in 1954. The red one was published initially, followed by the yellow one, which was printed without the KW logo and other minor changes.

This revised version of the CJ-3B brochure was also printed in 1954.

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UPDATE: There are more of these five-brochure sets on eBay. View all the info on eBay. These are five out of the 20 issued (Form 600-01 through 600-20) during 1960. Slightly different, but similar brochures were published in 1959 (Form 59-01 through 59-20). The form number can be found at the bottom of the brochures. I’m working on assembling an entire list for each year. 

(02/09/2017) I bought and received a set of these. By the time you factor in the exchange rate, this is a good price.

“These are five small format (22 x 9 cms) six page two colour sales brochure folders for the 1960 Jeep range for the US market.
Produced by Willys Motors Inc in Toledo Ohio, in English and undated, but they are around 1960
All open out to about A4 size with good pics and specifications.
Covers the following models:
1960 Jeep Universal CJ-6
1960 Jeep Utility Wagon
1960 Jeep Pick-up Truck
1960 Jeep FC-150 Forward Control Truck
1960 Jeep FC-170 Forward Control Truck”

Anyone have this brochure?

I don’t have it; but do have these old pics from a 2013 post. The problem is I can’t quite tell what the date (aka form number) is from 1959 or 1960. If you have this brochure, the date would be great. Scans would even be better, but I know that’s not simple for everyone.

I’m also interested in other 1958-1962 brochures. These all have date related-form numbers. I have a bunch, but not all of them. At some point this month I will create a list of what I have and what I need to more fully document the brochures from this era.

This is listed at $14.00. It’s a two-sided comparison chart.

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“1960s? Jeep station wagon salesmans features slid card, size 4 by 9 inches, condition is good with light handling, any questions please send an e-mail, USA shipping will be $5.00”

Seller has it priced at $10, but is accepting offers.

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“Description – This auction is for a vintage sales mailer covering the Jeep FC-150, FC-170, Universal, Pickup truck & 4WD Utility Wagon. Not sure what year it was published.

Condition – The covers have dirt and wear as shown but the book is otherwise OK.”

(pics from my collection):