Advertising & Brochures Research Archives

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Carson’s “CarCraft” Hardtop

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This post started out as a post about Koenig hardtops, but that lead to updates on the Car Craft and Blue Star hardtops. I should have the Koenig post done for Saturday morning.

This updated post provides more info on the CARCRAFT hardtop. An early Special Equipment catalog contained two different versions of the Carson Machine & Supply Company’s Car Craft brochure. I’ve added a third brochure at the bottom which I’d found off of eBay years ago. Here are two real-world examples: one jeep and another jeep.

This brochure was published back in 2017. It features a CJ-2A and does not have the stylized CARCRAFT branding. Instead, it shows a plain “Car Craft” brand with a space added.

1948-equipbook-carson-carcraft-hardtops1 1948-equipbook-carson-carcraft-hardtops2

This is the first time I’ve published this brochure. It includes the new CARCRAFT branding and used a CJ-3A jeep:

Scanned Document Scanned Document

 

This brochure was available on eBay in 2013.  It appears to be the company’s signature brochure for the hardtop. I haven’t tracked down another copy:

1949-carcraft-top-carson-supply-brochure8

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Blue Star Aluminum Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.
blue-star-hardtop1

Rooney77’s Blue Star Top for sale

UPDATE: This post from 2014 has been updated with additional brochure examples. See all the Blue Star hardtops documented thus far:

(From 2014) This Blue Star aluminum top was built by the Blue Manufacturing Company, founded in Kansas by Max Blue circa 1946. ‘Blue Star’ was the brand name used on several products he produced.  There’s some conflicting information, but it appears In 1946 Blue Manufacturing was building aluminum airline parts. About that time, as a hobby, Max began building aluminum boats. He also tried manufacturing and selling jeep hard tops.

Demand was so great for the boats that in 1948 he leased space and built boats full-time. Meanwhile, he either sold or abandoned the jeep top business altogether. Given only a few Blue Star tops have surfaced over the last few years, I imagine he didn’t sell too many of them.

However, Max was able to sell boats. By 1953 the company was building 1,000 boats a year. In July of 1953 he moved the company from Goddard, Kansas, to Miami, Oklahoma. There are various articles into 1960 that talk about the Blue Manufacturing Company. However, the company appears to have ceased boat production in 1964.

This brochure featuring a CJ-2A is the earliest example I have of this top. It was part of an early industrial equipment book.

1946-blue-star-hardtop-brochure

Here’s another example, this time with a CJ-3A:

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Here’s an ad that was featured on eBay.

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Here’s an example of the logo badge:

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Here is an example of the half tops:

blue-star-brochure-full-half-cabs2-lores

Actual top:

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Here are some photos of actual full hardtops:

blue-star-hardtop3 blue-star-hardtop2 blue-star-hardtop4During the summer of 2013 a seller on eBay had two jeeps with Blue Star tops for sale:

Jeep 1)

1951-cj3a-twinvalley-mn003 1951-cj3a-twinvalley-mn03 1951-cj3a-twinvalley-mn4

Jeep 2)

1951-cj3a-twinvalley-mn01 1951-cj3a-twinvalley-mn02

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Kermath Sea Engine w/ Hydro Jet Seven Valleys, PA **SOLD**

• CATEGORIES: Advertising & Brochures, Engine, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $500.

Jordan spotted this unusual combo. This package creates an early jet powered boat using a Kermath modified L-134 and a Hanley Hydrojet. I’ve included a Kermath brochure and links to the development of the Hydrojet by Keenan Hanley at the bottom of the post.

“Willys Jeep engine block casting number 804380, and Hanley Kermath HydroJet. I’ve never attempted to start. $500”
kermath-hanley-engine-hydrojet0 kermath-hanley-engine-hydrojet1 kermath-hanley-engine-hydrojet2

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W-O Canvas Soldenized Duck Soft Top

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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Rear view of the W-O Canvas Top on a VEC CJ-2A. The PTO pump looks to my untrained eye to be an MP Universal Jeep Packaged Pump Model 12M-WJ.

UPDATE II: I’ve added a second version of the W-O Canvas Top brochure (tan brochures). they come from a Willys-Overland Equipment Book that, based on other brochures contained in that book, was likely published earlier than the brochures that appeared in the original version of the post.

This jeep brochure from an early Willys-Overland Special Equipment catalog highlights the first production soft top for the CJ-2A. It was labeled a W-O Canvas Top. The material used wasn’t your average canvas, at least according to the brochure. Instead, it was 10oz soldenized duck. That description meant nothing to me, so I attempted to decipher it.

Scanned Document

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These two brochures were published in a Willys Industrial Equipment book. It appears Willys-Overland changed up the name slightly to the Willys Canvas Top, though in the text the W-O Canvas Top name remains the same as above.

willys-overland-soft-top2-Scan10051-lores

willys-overland-soft-top-Scan10050-lores

The biggest mystery was the term “soldenized”. Not even the internet knows what “soldenized” means. The fact that the term probably describes a means of mildew or waterproofing makes sense, and Robert Ackerson described it similarly in his jeep book, but that’s more a description of the result of the process, not a description of the process itself.

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Smithsonian Article on the Zamboni Company

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I suppose the timing of this article is appropriate, given those of us in the north half of the blue ball are plunging into winter quickly (at least the weather in Washington State feels wintery), as a recent Smithsonian Magazine article on the Zamboni Company featured several photos I hadn’t seen of Jeep-based Zamboni vehicles. Here’s the article: https://www.smithsonianmag.com/innovation/how-zamboni-changed-game-ice-rinks-180973352/

The article also included this ad featuring the CJ-3B as Model D from the Zamboni Company’s archives:

zamboni-ice-resurfacer-ad-lores

If you are not familiar with the use of jeeps as early Zambonis, check out my post about the various jeep models that were used for which Zamboni machines. The CJ-3B Page also has background information about the Zamboni Ice Resurfacers.

If you really like pics of Zamboni machines, check out the Zamboni: The Coolest Machines on Ice.

zamboni-coolest-book

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Warn 800G Gasoline & 400E Electric Winch Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted a collection of brochures and parts booklets on eBay that I was lucky enough to win. One of the brochures describes the portable, gasoline-powered Model 800G Warn Winch. On the other side of the brochure is an Electric Marine Model 400E Winch. A post from 2017 about the 800G includes pics of it.

The Model 800G Gasoline Warn winch:

According to Warn Industries, the Model 800G ad below is from 1969. 
warn-marine-winch-warn-portable-winch-brochure1-lores
Between February 1970 and April 1970, Warn also included the winch in a Four Wheeler inner-cover, full-page advertisement. Given the importance of the company’s hubs and vehicle winches to Warn’s profit margins, I’m surprised the company included the 800G in this full color ad. Perhaps management had high hopes for the product? Whatever the hopes, I can find no evidence that Warn advertised the 800G ever again after April 1970.

1970-02-fourwheeler-warn-ad-lores

Real-world example from the Warn website, There are also pics on Warn’s Facebook Fan page.

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The Warn Marine Model 400E Electric Winch: 

This brochure appears on the back of the 800G brochure. I could find no other information about it online.

warn-marine-winch-warn-portable-winch-brochure2-lores

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Nearly Identical Catalogs?

• CATEGORIES: Advertising & Brochures, Catalogs, Features This site contains affiliate links for which I may be compensated.

As part of the collection of brochures/booklets I received yesterday from my eBay win, I also received three jeep parts catalogs: a 1963 Montgomery Ward, a 1964 Sears, and a 1966-1967 Bergs catalog. I was surprised to discover that the Sears and Berg catalogs are nearly identical. Maury confirmed that his 1968 Sears catalog is also nearly identical. So, if you are bidding/buying late 1960s jeep parts catalogs, I felt folks should be aware of this. Below are some comparison pages.

The covers are customized.

bergs-sears-comparison-front-cover

Sears is shown on the top and Bergs on the bottom. The inner cover and first page (labeled page 3) are custom:
bergs-sears-comparison-pages-02-03

Interior pages 4-5 begin the identical part of the catalogs:

bergs-sears-comparison-pages-04-05

Interior pages 18-19:bergs-sears-comparison-pages-18-19

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1975 AMC Jeep Cover-Ups Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Barney corrected me. The tops in the first brochure were Whitco tops.

I bought this hoping for more Bestop info (thinking they were Bestop tops), but Bestop isn’t mentioned in this brochure at all.  I’m guessing the date of 1975 based on the fact that I don’t see any later dates on ‘the facts’ list.

amc-bestop-brochure2-lores amc-bestop-brochure3-lores amc-bestop-brochure4-lores amc-bestop-brochure5-lores

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