Here’s a good history of the MB-CJ3B Willys-Viasa with a variety of pics.
“In the late 50’s, Willys Overland gave the rights to the V.I.A.S.A. firm to allow them exclusively to build the Univesal Jeep in our country. In 1959, the first permit to import parts and machinery is given by the Trade Ministry, in order to assemble the first units in the V.I.A.S.A’s factory located in Zaragoza. These units weren’t launched until 1960.
It seems that that permit let V.I.A.S.A build the CJ3B model, with different engines and features from the original American model …”
