Documents Research Archives

To Top

July 1945 Press Release F

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.

1945-07-willys-overland-press-release-f-lores

 
To Top

July 1945 Press Release E

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This brochure highlights the jeep’s ease of operation.

1945-07-willys-overland-press-release-e1-lores 1945-07-willys-overland-press-release-e2-lores

 
To Top

July 1945 Press Release D

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This one-page press release focuses on the CJ-2A’s engine.

1945-07-willys-overland-press-release-d-lores

 
To Top

July 1945 Press Release C

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

After the large size of press releases A & B, press release C is a modest 2 pages.

1945-07-willys-overland-press-release-c1-lores 1945-07-willys-overland-press-release-c2-lores

 
To Top

Jeep Tankers Developed by the Forest Service

• CATEGORIES: Documents, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

A niche journal focuses on forest fire fighting called Fire Control Notes published at article in the January 1947 issue concerning quarter-ton-tanker jeeps made from WWII vehicles. You can see the full journal here: https://archive.org/details/firecontrolnotes08unit/page/n5/mode/2up?q=jeep

1947-01-firecontrol-notes-tanker-jeep1-lores 1947-01-firecontrol-notes-tanker-jeep2-lores

 
To Top

July 1945 Press Release B

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

At five pages, this Press Release B from July 1945 is less than half the size of Press Release A.

1945-07-willys-overland-press-release-b1-lores 1945-07-willys-overland-press-release-b2-lores 1945-07-willys-overland-press-release-b3-lores 1945-07-willys-overland-press-release-b4-lores 1945-07-willys-overland-press-release-b5-lores

 
To Top

July 19, 1945, Press Release A

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This press release was part of a package of press releases and photos from eBay. It’s appears to be a press kit of some kind. There are four press releases total, each varying in size. This 14-page version A is the largest.

What is “pulling stone boat”? Apparently, the post-war jeep could do that better than the war-jeep (page A-6).

1945-07-willys-overland-press-release-A-01-lores 1945-07-willys-overland-press-release-A-02-lores 1945-07-willys-overland-press-release-A-03-lores 1945-07-willys-overland-press-release-A-04-lores

Continue reading

 
To Top

1949 Newgren Parts Price List

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.

newgren-1949-02-03-price-list1-lores newgren-1949-02-03-price-list2-lores newgren-1949-02-03-price-list3-lores newgren-1949-02-03-price-list4-lores

Continue reading

 
To Top

1949 Jeepster Sales Tool Brochure for the Sales Force

• CATEGORIES: Advertising & Brochures, Documents, Features, Jeepster This site contains affiliate links for which I may be compensated.

This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.

Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton  “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.

Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??

Some of these pages worked better when shown together, so I’ve sewn together a few of them …

1949-jeepster-salesforce-brochure01-lores 1949-jeepster-salesforce-brochure02-lores 1949-jeepster-salesforce-brochure03-lores 1949-jeepster-salesforce-brochure04-05-lores 1949-jeepster-salesforce-brochure06-lores

Continue reading

 
To Top

DJ-3A Front Seat Installation Instructions from 1956

• CATEGORIES: DJ-3A, Documents, Features This site contains affiliate links for which I may be compensated.

Somehow, I never posted these Instructions for installing DJ-3A seats that Terry sent me. So, here they are in a post of there own. These are the official instructions dated June 15, 1956, for the front passenger seat installation on a DJ-3A using Field Kit Attaching Parts No. 696529:

1956-06-15-dj3a-seat-install-directions1-lores 1956-06-15-dj3a-seat-install-directions2-lores