A niche journal focuses on forest fire fighting called Fire Control Notes published at article in the January 1947 issue concerning quarter-ton-tanker jeeps made from WWII vehicles. You can see the full journal here: https://archive.org/details/firecontrolnotes08unit/page/n5/mode/2up?q=jeep
Documents Research Archives
July 1945 Press Release B
At five pages, this Press Release B from July 1945 is less than half the size of Press Release A.
July 19, 1945, Press Release A
This press release was part of a package of press releases and photos from eBay. It’s appears to be a press kit of some kind. There are four press releases total, each varying in size. This 14-page version A is the largest.
What is “pulling stone boat”? Apparently, the post-war jeep could do that better than the war-jeep (page A-6).
1949 Newgren Parts Price List
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.
1949 Jeepster Sales Tool Brochure for the Sales Force
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …
DJ-3A Front Seat Installation Instructions from 1956
Somehow, I never posted these Instructions for installing DJ-3A seats that Terry sent me. So, here they are in a post of there own. These are the official instructions dated June 15, 1956, for the front passenger seat installation on a DJ-3A using Field Kit Attaching Parts No. 696529:
1962? Gladiator Brochure/Pamphlet
UPDATE: After reading this more carefully, I agree with Don that this is likely something that was aimed as dealers. It is an odd piece for sure.
1961 International Harvester Scout Vs. Jeep Booklet
In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.
In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?
1991 ‘The First 50 Years’ Jeep Press Packet
Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.
Here’s the front of the packet:
These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).
I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:
Here’s how the binder looks when opened. The jeep history starts at the page in the middle.
Under the last page of the jeep history is a holder for all the photos and other documents:
Here are two 1990s press releases (I only took photos of the front pages):
These are two 1980s press releases:
The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:
The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).
VEEPSTER Builder’s Guide and Assembly Manual
This 48 page VEEPSTER Builders Guide & Assembly Manual was listed on eBay the other day. It’s a detailed document on how to build a VEEPSTER with the kit supplied by Sun Valley Autotech. There’s no date on it. Learn more about VEEPS, Scamps, VEEPSTERs and eVEEPSTERs here.
2 – 1954 Willys Commercial Data Fact Books on eBay
Two different 100+page Willys Commercial Data Fact Books on eBay. One is listed at $95.99 and the other at $159.99. I’ve never seen one of these, so I’m not sure all of what is inside them.
- This appears to have more cover wear than the 2nd one and priced at $95.99.

- This one is the more expensive one at $159.99.

The interior pics appear the same for both:



1963 & 1965 Service and Parts News on eBay
I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.
- 1963 Original Jeep Service and Parts News

- 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS

- 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS

- Vintage 1964 Jeep Service and Parts News

- 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966



















































