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BOOK: The Last American CEO

• CATEGORIES: Books, Features This site contains affiliate links for which I may be compensated.

I just finished reading The Last American CEO, a book about the transition of ‘Jeep’ from Kaiser-Jeep, to AMC, to Chrysler. The principal character and source of most of the material was Joe Cappy, who was the final AMC CEO before AMC was bought by Chrysler.

Among the book’s more interesting revelations, it argues that if it weren’t for an assassination, that Chrysler might never have purchased AMC.



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