UPDATE **SOLD**
This might be of interest to those in the area.
The arrival of the FJ-3s made the newspapers in a variety of states. This first article appeared in the February 02, 1961, issue of the Bridgeport Post out of Connecticut:
This next article appeared in the October 04, 1961, issue of the Owensboro, Kentucky, Messenger and Inquirer.
The Mitchell, South Dakota, Post Office may have only purchased one FJ, but it still made the paper:
Here’s an add for the followup model, the FJ-3A .It appeared in The Lawton Constitution out of Oklahoma on January 07, 1962.
This is the more common version of the FJ-3A ad published across the country:
These two Oregon Dealers landed in the news, eleven years apart.
In the first photo from July 01, 1951, Medford Mail Tribune, The Medford Corporation purchases a fleet of eight jeeps for its logging operations from William Leever of the Leever Motor company.
The second photo and caption are from nine years later and 15 miles north of Roseburg in Umpqua, Oregon. The February 26, 1962, issue of The News-Review published this Umpqua Tractor ad for tractors and jeeps. You’ll note the rare site of an FJ-3A on display along side an FC.
These club signs were on a 1967 CJ-6. The Drifters is an active California Jeep Club out of Southern California.
This June 20, 1946, photo and caption on the Gustine Standard shows six jeeps purchased by the city of Merced for Mosquito Abatement. I didn’t realize jeeps were used so early for anti-mosquito work in California.
The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

February 1946 Ad in Popular Mechanics, the earliest one I could find.

By June 1946 Berg was advertising Amphibious vehicles.
A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.
This was the latest Ad from Berg that I found, though my searches were not extensive.
UPDATE: **SOLD** Was on eBay.
This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.
“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”
This odd item includes two ads with FCs.
View all the information on eBay
“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”
Old School pencil sharpener in the form of an M-151.
View all the information on ebay
“Item is a vintage Pencil Sharpener made in Hong Kong.
Item is a WILLY’S JEEP (JEEP does have the removable Top, NO picture)
Item is approx. 1-1/2″ by 3″ by 1-1/2″.
Item shows LITE wear as pictured.
LOOK at the photos they are part of the description.”
Cool sign!
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“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”
This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?
The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).
Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …
Print date:
This August 21, 1960, article in the Ogden Standard Examiner out of Utah includes a photo of a CJ-2A with a home made, odd hardtop.