On the yellow sheets following this document are suggestions on how to overcome flat spots during acceleration of the F-head engines.
Features Research Archives
Jeep Bench Abington, PA $200
Steve shared this jeep-tailgate bench for sale in Pennsylvania.
https://philadelphia.craigslist.org/fuo/d/abington-jeep-tailgate-bench/7123426095.html
“EEP tailgate bench. Custom made.
43 1/2 long, 24 3/4 wide and 34 1/2 high
Poly coated. Pick up only. Can help load. $200 cash at pickup”
October 1956 Article Introducing the Jeep Dispatcher
This article appeared in the Miami News on October 09, 1956. That seemed a late date for an “introductory” announcement. The article highlighted the low operating cost, the 30,000 mile maintenance guarantee, the four body styles, and the wide range of duties the new jeep could perform.
Photos From the UTA Digital Collections
These photos come from the University of Texas at Arlington Digital Archives. You can see a some additional photos with jeeps here: https://library.uta.edu/digitalgallery-beta/subject/jeep-automobiles
Let’s start with this photo of a Willys MA dash:

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. 56th Cavalry Brigade war maneuvers. (1941). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20048164 … Brigadier General Walter B. Pyron, of Houston, Texas, commander of the 56th Brigade, shown behind the wheel of a jeep. He is wearing a military uniform and a small brimmed hat. He has his hands on the steering wheel and is looking behind him. Willys MA.
A lineup of Ford GPs:

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Camp Bowie Army Maneuvers . (1941). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20048968 … The 18th Field Artillery Brigade’s 77th Field Artillery joins in retreating from an attack during a military training exercise at Camp Bowie. The first battalion is lined up for an evacuation, riding on “blitz buggies.” This battalion is from Fort Sill, Oklahoma. The rest of the 77th is stationed at Fort D. A. Russell, Marfa, Texas. The 77th and 142nd infantry are howitzer units of the brigade. Ford GPs.
Good side shot of a Ford GP:

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Camp Bowie Army maneuvers: Lietenant General Walter Krueger with Major General Claude V. Birkhead and others. (1941). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20053219 … Camp Bowie Army maneuvers. Four military officers and one military personnel are pictured here. Lieutenant General (LIEUT. GEN.) Walter Krueger, seated in the front passenger seat, Third Army Commander, was in the field almost as much as the participating troops. Here he’s leaving 36th Division command post after a conference with Major General (Maj. Gen.) Claude V. Birkhead, division commander, standing by the baby jeep. In the rear seat are, foreground, Lieutenant Colonel (Lieut Col.) George R. Barker, Third Army G-3, and Captain (Capt.) R. H. Chard, Krueger’s aid. Driver is Private (Pvt.) Harvey Belote. All are dressed in military uniforms. Published in the Fort Worth Star-Telegram morning edition, June 15, 1941. Ford GPs.
Here’s an early Slat Grille MB:

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Army Day Maneuvers: Rides in Dixie Jeeps. (1942). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20053248 …. Army Day Celebration. Jeep rides were given citizens when the 31st (Dixie) Division held open house here Sunday as part of the observance of Army Day. On this ride at Farrington Field were Alice McDonald (left) and Jaymie Dobbs, both of Fort Worth, Texas. Members of the Service Company, 155th Infantry, in the jeep are, left to right, Corporal (Corp.) J. H. Reeves, Private (Pvt.) Sam Burroughs, Private (Pvt.) Clyde Russell and Private (Pvt.) Hanson Dunegan. The group are riding in a jeep through Farrington Field. Background showing a goal post and stadium bleachers. Published in the Fort Worth Star-Telegram evening edition, April 6, 1942. Willys MB Slatgrille.
Post WWII pic:

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Circle Park School Parent-Teacher Association carnival . (1946). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20058866 … Mr. R. M Baxter is giving a carnival preview ride to 2 pupils of Circle Park Elementary School, Donald Eagle, son of Mr. and Mrs. Don Eagle and Beverly Jean Burns, daughter of Mrs. and Mrs. C. A. Burns. Mr. Baxter will run a jeepney-ride concession at the Circle Park Elementary School Parent-Teacher Association annual carnival. His jeep has a banner of the PTA. Published in the Fort Worth Star-Telegram evening edition, October 16, 1946.
October 1952 Willys Service News
Page two of this issue highlights what service departments should do when replacing engines in WWII jeeps.
January 1956 DJ-3A Jeep Dispatcher Introduction
The article suggests that the Jeep Dispatcher only came in three models, with one listed as a “basic model with or without a top”. The marketing department must have decided that the single model with or without a top was better off as two models distinct models.
On the same page as the Dispatcher article was an ad for multiple jeep dealers in the Pittsburgh area. The new ad included the DJ-3A with the fiberglass-reinforced hardtop.
June 1952 Willys Service News
This June 1952 issue of Willys Service News is part service news updates and part ‘how to sell services’. This is one of three that was on eBay recently. The other two will get posted over the next few days.
Included with this Willys News are several supplements places, including 1) Suggestions on maintenance updates for vehicles (there were problems with the Aero car demonstration models not running perfectly, but these tips could apply to jeeps); 2) How to improve steering (again, directed at cars); 3) Passenger car door lock issues.
1956 Jeep Ads in Time Magazine
These two ads from Time magazine currently on eBay show just how different the company approached advertising in that publication. Unfortunately both are poor quality scans.
This ad was published in the April 02, 1956, issue:
This ad was published in the June 16, 1956, issue:
1960 Toledo Made Jeep Vehicles Brochure
Given this brochure includes a Surrey, it was likely printed between 1960-1962. This four-page brochure was auctioned on eBay back in 2015. It lacks a form number; it may have been produced by Kaiser Industries rather than Willys Motors.

Article Highlights Success of Mahindra Roxors
UPDATE: In case you missed it, FCA has won the first round of the FCA vs. Mahindra legal case over the jeep-looking Roxor. The court ruled that Mahindra violated FCAs “Trade Dress”, which isn’t a specific trademark or patent, because the Roxor looks so much like a jeep. Mahindra is currently deciding whether to appeal.
https://www.automobilemag.com/news/jeep-mahindra-roxor-infringement-case-update/
This was the second win against Mahindra. The first win came in January when the International Trade Commission agreed with Jeep’s charge that the company was not contractually barred from suing Mahindra for a Trade Dress violation. This freed Jeep up to pursue the recently won lawsuit.
https://www.autonews.com/blogs/jeep-scores-legal-spat-mahindra-roxor-rolls-detroit
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Originally posted September 29, 2019: This article from the Detroit Free Press highlights the successful introduction of Roxors, to the point that the company can’t keep up with demand. Unfortunately for Jeep, there’s some real branding problems, as I’ve seen countless people on Craigslist advertising these as “jeeps”. Moreover, do a Google search for “Jeep ATV” and Roxors pop up on the results page.




















