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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.
In May of 1960 there was a Pepsi contest that offered a Pepsi-styled DJ-3A Surrey as the first prize. Subsequently, in July of 1960, there was a second contest, Pepsi’s Sociable Sweepstakes, where another Pepsi-styled DJ-3A Surrey was given away. Learn more about the Pepsi Surreys at the CJ-3B Page.
Contest 1: This ad appeared in the May 05, 1960, issue of the Miami Daily News-Record, Oklahoma. To enter the contest, folks had to fill out and mail in this entry blank, “Pepsi Cola, The ___________ Refreshment”. This was a nearly-full-page ad (this version of the ad shown below is slightly different from the one on the CJ-3B page; it can also be found in this Miami, Oklahoma, newspaper).
This next image demonstrates just how large the ad was:
Contest 2: Two months later, Pepsi announced its Sociable Sweepstakes in July of 1960. The contest was part of Pepsi’s Sociable advertising campaign and it, too, offered a Pepsi-styled DJ-3A Surrey as the first prize. The ad below was published in the July 18, 1960, issue of the Greenville News, Greenville, South Carolina. The ad was another large one, taking up most of the page.
This next image demonstrates just how large the ad was:
UPDATE: A story in the July 07, 1954, issue of the Fairbanks Daily New-Miner shares the story of church group’s successful 6,000-mile delivery of a CJ-3B to a Fairbanks pastor named William J. Gordon.
The article also notes the jeep sports an experimental fiberglass hard top is interesting. The roof of the top reminds me of the CJ-5/DJ-3A Koenig manufactured tops, but the doors appear unique.
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Original Post November of 2017: The three teens–Peter Calhoun, Richard Perry, and Geno Bogan–delivered a CJ-3B to a bishop in Alaska.
“1954 Press Photo Rev George Murphy & Teens Pray Atlanta to Alaska Jeep Trip. You are bidding on an original press photo of Rev George Murphy & Teens Pray Atlanta to Alaska Jeep Trip. Photo has waving due to too much glue being used to attach the information sheet onto the back of the photo. Photo measures 7.25 x 8.25 inches and is dated 6/24/1954.”
UPDATE: Marty notes that this is called a “hubber”, a correction from “scubber”.
Barney from Barney’s Jeep Parts shared an image of this Easy Engage device. It’s called a “hubber” (no R) and it’s made of a durable plastic. It’s used to engage certain types of Warn hubs.
He added: “They were a dealership counter accessory on a cardboard display, but were not Kaiser or AMC Jeep. It works perfect if the hubs are properly lubricated or not in a “parking” bind. And, it won’t mar the metal as homemade ones can.”
In the spring of 1961 Kelloggs offered a contest with prizes that included DJ-3A Surrey Jeeps. At least two of those winners were from California: N. E. Eastmoore, Sr, out of Bowman, California, and Mrs. Maurine Vogel, out of Pasadena, California. A third, Richard P. Varalin, out of Drums, Pennsylvania, is pictured below.
I find this ad from the June 22, 1964, issue of the Staunton Leader out of Staunton, Virginia, a good early example of a begining move from the jeep as a utility vehicle to it as a vehicle for outdoor recreation. Though the ad still focuses on the jeep as a way to get to these fun endeavors, it wasn’t too much longer before an inflection point where the jeep-journey itself was advertised as fun.
Remember that by 1964, Four Wheeler Magazine had been out for two years, a publication that helped spread the message and the hobby of four wheeling pursuits (clubs, jeeping, modifications, and racing).
UPDATE III: Charles Chips — What happened to Bill Barriere, continued (see more info in below updates). (two years after the photo in UPDATE IV) In 1981 Bill launched Charles Chips of Palm Springs, a franchised(?) business that has specialized in home delivery of cookies, pretzels and other snacks in the United States since 1942
The next week, this photo and caption was published by the Desert Sun in Palm Springs, California. Bill’s adventurer-look was gone, replaced by a more casual-business-looking persona.
UPDATE II: This photo shows Bill on top of the jeep.
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Original Post January of 2019 …. UPDATE: Another photo of Bill Barriere and his jeep appeared on eBay (see below). That find sent me once again on the pursuit of the question, “What happened to Bill Barriere’s jeep trip?”. It turns out, he didn’t make it very far. During the early portion of his trip, he crashed into a bridge in the Yukon, which left him with a $7000 repair bill and $1700 tow bill (Yukon to Fairbanks). He decided to abandon the trip idea and, instead, become a mercenary fighter in Nicaragua (and drive his jeep there). Maybe some day I’ll figure out how his life as a mercenary fighter panned out.
