UPDATE: Chief Detective SteveK realized this is actually a CJ-3B. I thought it was a poorly done CJ-3A.
I snagged this 5″x7″ postcard off of Craigslist. For some reason it is depicted with a CJ-3B raised hood bump along the top side of the hood.
UPDATE: Chief Detective SteveK realized this is actually a CJ-3B. I thought it was a poorly done CJ-3A.
I snagged this 5″x7″ postcard off of Craigslist. For some reason it is depicted with a CJ-3B raised hood bump along the top side of the hood.
UPDATE: I’ve updated these images with corrections and four additional ads. You can a similar listing of Collier ads in black and white. I’ve added two ads that only appeared in the CIO-News, one that only appeared in Colliers, and one Sat Evening Post ad that I’d missed.
Original Post (03/01/2019): I tried to find a listing of all the Willys-Overland ads and their issue dates that were published in the Saturday Evening Post during and after WWII. Unable to find any good resource, I spent the last three days surfing through 250 issues of the magazine using the Saturday Evening Post non-profit site, which costs $15 a year to use. Then I organized them in a way that I hoped would make it easier for me to study them. Hopefully, it’s handy for you all, too. For expediency and bandwidth size, I used low-resolution images to create the files below. Eventually, I’ll go back and replace them with hi res images so that everything is clearer when viewed more closely.
The ads started in May of 1942 (at least that’s the earliest I found) and were published on average once a month. All ads published up to November of 1945 were placed on the inside of the back cover.
On November 10, 1945, Willys-Overland formally introduced the CJ-2A to Saturday Evening Post readers with a more centralized, two-page ad. After that, one or two-page ads for the CJ-2A appeared until August of 1946, when the first wagon ad appeared in the magazine.
UPDATE: As Bill notes, there’s also a May swap meet. That should not be confused with the August Annual show.
This August the National Pike Steam, Gas & Horse Association will be holding it’s annual show in Brownsville, Pennsylvania. This year it will be featuring working jeeps. Learn more about this event at http://www.nationalpike.com.
Tomorrow is the Moonshiner’s Swap Meet at the Puyallup Fair Grounds in Puyallup, Washington.
TJ is there today (Saturday .. vendors get in early) and spotted what I believe to be Jim’s restored (by Willys America I think) Traveller. It’s a beaut! It looks to be located in the main hall, so if you are there, be sure to check it out.

Steve Bovee just contacted me about the upcoming 70th anniversary of the De Anza Jeep Cavalcade, aka Hemet-Borrego Jeep Cavalcade.
He writes, “Willys Jeeps and Flat Fenders Welcome … Next month will be the 70th anniversary of the De Anza Jeep Cavalcade aka Hemet-Borrego Jeep Cavalcade. Some 400 vehicles, mostly Willys Jeeps, went on this epic off-roading event April 2, 1949.
To celebrate the anniversary a few flat fenders will be getting together on April 6th and will be retracing the original route, as much as possible. There might be several starting points, but the main one will be in Hemet and as in the first run we will travel south through Battista Canyon, stop in Anza for a snack and photo shoot and then head out to Coyote Canyon. Coyote Canyon part of the trail is for the brave at heart and there is only one way in and one way out so I’m sure some of us will stop there.”
You can read more about the original Cavalcade in this July 1979 article from Desert Magazine (below), which can also be found on Archive.org.
UPDATE: **SOLD** Was $26.
Roger shared this unusual artworks for sale.
“Jeep engravings on wood
Sealed with two coats of sealer.
Approx dimensions are 9×12 .
$26 shipped each to the continental US
They can be discounted some if multiples are ordered.”
Mike spotted a Matchbox retro 2019 jeep wagon on eBay, but the auction has expired. It turns out there is a 2018 truck available through Amazon (and likely other outlets). 1. Matchbox 2018 Truck on Amazon:

2. 2019 Matchbox Wagon (was for sale on Australia’s ebay and can’t find it on Amazon):

Maury shared this photo of an MB modified in ways to keep it looking relatively stock. There are pics and videos exploring southwest Utah in this story by Traci Clark.
http://www.fourwheeler.com/features/1606-mighty-1943-wwii-military-jeep/
A big thanks to Jim for finding this brochure in old box of files, then sending it my way gratis. It shows the EasyLok Hub, manufactured by the Mechanex Corp, a devision of Tenneco, out of Englewood, Colorado. You can learn a little more about the EasyLok hub’ s history in this post.
Mechanex Corp patented another hub in 1978, but I don’t recognize the hub.