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Brief History of the ‘Sports Utility Vehicle’ Term

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

UPDATE: Terry points out that Ford used the marketing term “Sports Utility” in 1966 ads. Previous to that, in 1947, Crosely marketed a “Sports Utility” vehicle.

Crosely (see bottom of the ad):
1947ish-crosley-ad-sport-utilityThis 1966 ad for the Ford Bronco has text near the bottom that reads, “Try the Wagon, Roadster, or Sports Utility at your Ford dealer now”. The Sports Utility model is the one with the half cab:

1966-ford-bronco-sport-utility

Here’s a 1966 Ford Commercial that identifies each of the models:

 

Original Post Jan 31, 2019: Dan ‘Scramboleer’ spotted this Motor Trend March 2019letter-to-the-editor about the origin of the term ‘Sports Utility Vehicle’. Essentially, Jeep’s marketing department was attempting to cease the use of the term jeep-like (and similar jargon) to describe offload vehicles. The concern was that it was diluting the value of the Jeep Trademark. So, they came up with the term Sports Utility Vehicle idea. The Journalists took it from there, shortening it to SUV.

origin-of-suv-history

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2019 Jeep Outing in Costa Rica

• CATEGORIES: Event, Features, International This site contains affiliate links for which I may be compensated.

Roger shared this story. A group of Costa Rican Jeep friends took their vintage jeeps out for an 2019 adventure to the beach, where they camped at least one night. This is their second ‘Willys Adventure’ together. You can see more pics on Facebook: https://www.facebook.com/pg/Willys-Pasión-Costa-Rica-1726644670912768/photos/?tab=album&album_id=2254856788091551 .  Looks like fun!

2019-costarica-jeep-trip02 2019-costarica-jeep-trip03

2019-costarica-jeep-trip04 2019-costarica-jeep-trip0

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1945 Article on How to Handle War Surplus

• CATEGORIES: Features, GPA (SEEP), Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This July 15, 1945, article in the Evening Star featured a great shot of Ford GPAs. I thought the article was interesting, too. It highlights the challenges of managing war surplus (links to page 1 and page 2 of original article).

1945-07-15-eveningstar-americas-next-move-surplus-photo

1945-07-15-eveningstar-americas-next-move-surplus-1

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’57 Willys Or ’58 Chevy on This or That

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

TJ shared a link from Hemmings on a “This or That” article, meaning if you could only choose one, which one would you choose. Most folks on Hemmings leaned toward the Willys truck. I think I might be more partial to the Chevy (heresy, I know).

https://www.hemmings.com/blog/2018/11/07/this-or-that-season-3-1957-willys-pickup-or-1958-chevy-apache-31/?refer=news#comments-block

hemmings-this-or-that

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Just a Couple Posts Today

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

I spend the last couple days driving to, then back from Seattle. Dad’s been saying a few odd things, so I wanted to see how he was doing at his new Rehab facility. He may have the start of some dementia … on the joys of aging.

Because of my drive over on Sunday, I lost out on the chance to get this Dualmatic Sales Demo hub. But, I did score some cool wagon/truck/jeepster brochures fairly inexpensively. So, I’ll be sharing those at some point.

Here’s the demo hub. There’s not a good pic of it, but there’s plastic around the edge so viewers can watch how the levers engage/disengage the hubs.

dualmatic-demo-hub1 dualmatic-demo-hub2

 

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1944 Article “…By Jeep To Alaska Article” (Early One)

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

Herbert Lanks wrote an article titled “… By Jeep To Alaska” that was published in the February 13, 1944, issue of the Evening Star (published on page 4 and page 5). He’d later write a second, and different, article titled with the same name published in the September issue of Popular Photography.

The article below appears between sets of photos.  The first photo below shows the humble beginnings of the Watson Lake Sign Forest.

1944-02-13-evening-star-alaska-by-jeep-article-lores

1944-02-13-evening-star-alaska-by-jeep-article-lores2

1944-02-13-evening-star-alaska-by-jeep-article-lores3

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