Ouch!
“1943 Press Photo A destroyed American jeep after it hit a land mine, Navy beach”
Ouch!
“1943 Press Photo A destroyed American jeep after it hit a land mine, Navy beach”

This photo appeared in a September 06, 1943, promoting the jeep as a tractor.
A 1943 an interview with Barney Roos appeared in a Palm Beach newspaper that explored his automotive history. In the article, Roos promoted the jeep as a practical alternative to the standard tractor. Another article in the Milwaukee Journal seconded farmer’s optimism regarding the jeep (there were many articles promoting the jeep as a farm tractor. Here’s a September 06, 1943 article).
A year later, two Canadian Agricultural specialists were much less confident in the jeep’s potential, suggesting the jeep drove to fast, the transmission was not strong enough, and the jeep lacked power to be a good farm vehicle. Willys Overland must have agreed with those researchers, because they addressed those issues by installing lower gears, which both added power and slowed down the jeep. They also updated the transmission to the T-90.
I’ll begin with the 1944 Canadian article first as that is comparatively short.
By April 1942 newspaper editors weren’t sure what to call the new fangled quarter-ton bantam-willys-ford invention. The problem was highlighted in this Sarasota-Herald-Tribune article which surveyed editors’ uses of different descriptive words. Note the naval editor’s response at the very bottom of the article.
Eventually, a decision was made. In May of 1942 newspapers announced the armored division officially named the quarter-ton command/reconnaissance car the ‘Peep’, while the half-ton armored car was called the ‘Jeep’. The Milwaukee Journal published two photos to help readers distinguish between the two.

That’s a Ford GP at the top, while at the bottom is what I believe to be an early Dodge Command Car. You can view other earlier examples like the one above at the Command Car site.
This article in the Pittsburgh Press, in May of 1942 confirms that the names “jeep” and “peep” had been transformed from slang into legitimate words that could appear in dictionaries.
As late as 1984, some WWII vets didn’t know why they called the jeep a peep. According to this article in the Spokane-Review, Patton’s 3rd Army Armored Division continued to call the jeep a peep throughout the war.
This is interesting. I don’t know how rare it is. One of the charms is a jeep.
“Circa 1940’s-50’s military-themed silver charm bracelet
Willy’s Jeep, tank, USN symbol, plane, machine gun, paratrooper, sailor charms”
Joe and his GPW attended the 24th Annual Military Vehicle Show held by the Arizona Military Vehicle Collectors Club this past weekend. It looks like he was having plenty of fun!
An ad printed in the December 29, 1957, issue of the Toledo Blade highlighted the number of factories and sub-assembly plants Kaiser Willys had all over the world. They also had dealerships serving 134 countries.
Buz sent me a note about the Rescued Film Project Archive. The Project finds undeveloped canisters of film and works to restore them. They have an online archives. Recently, they found thirty-one rolls from WW II. A few of those rolls include jeeps (seen below).
Check out this video about the WWII archive: http://vimeo.com/116735360
The August 11, 1958, issue of the Sydney Morning Herald featured a long review of the CJ-3B, whose parts were imported into Australia and then assembled there. You can review the article at Google news as it original appeared or read my re-arranged version (for space purposes) below. The reviewer’s biggest complaint was due to the way the jeep is converted from left to right-hand drive, leaving the gearshift to the left of the transfer case shifters.
Marc spotted this photo. Can anyone interpret the markings on this jeep?
“Original WWII photo of a Jeep from the 388th Bomb Group. Has a crease on the extreme right side. Measures 4.75″ x 4″.”