This article from the May 1955 issue of Willys News discusses the ‘new’ Jeep Vehicles and Equipment Cut Costs and Get More Work Done brochure. I’ve included some screen shots from the actual brochure.
Features Research Archives
1946 Fortune Article on eBay
This is just the article for sale, but it’s cheaper than the whole magazine (when you can find it). You can view the whole article here: http://www.ewillys.com/2014/11/15/1946-fortune-article-on-willys-overland/
Postcard of CJ-5 at Pennsylvania Dutch Campground
What I liked about this were the groups that were being welcomed. You had the Week-n-ders, Pretzel Benders, Jersey Up & Go-ers, and others.
“UNSENT. IN EXCELLENT CONDITION. OFFERING VERY INEXPENSIVE SHIPPING RATES FOR MULTIPLE PURCHASES OF ALL CARDS (Send me a message if you have questions about obtaining a discount on shipping for multiple purchases).”
1956 Disc-Jockey Dispatcher Promotion
An April 1956 article in Willys News showed two disc-jockeys using their radio show to promote the new Jeep dJ-3A Dispatcher in Indianapolis, Indiana.
Have a Merry Christmas
Late 1940s Delivery Panel Wagon Brochure
This is a circa 1949 delivery panel wagon brochure marked PDCM1-3CM-949 that highlights the advantages of a Willys Panel Delivery Jeep. It’s a brochure that could act as a mailing brochure as well. What makes the brochure’s design a little unusual is that the first ‘fold’ is vertical, rather than horizontal, making it 17″ by 5.5″ when first unfolded.
If folded, this was the 8.5″ by 5.5″ front page:
When unfolded, this makes a 17″ x 5.5″ graphic:
If unfolded all the way, this 17″ x 11″ complete foldout:
1956 CJ-5 Baldwin, WI **SOLD**
UPDATE: **SOLD** Was auctioned.
“DETAILS: F-HEAD ENGINE, RAN LAST FALL, NEEDS CARB KIT PER SELLER, NO BRAKES, SUV SELLS WITH CLEAR WI TITLE, ALL TITLE WORK WILL BE PROCESSED AT THE BALDWIN LOCATION,”
Service Station Merchandising Contest Winner
A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.
Feb 1961 Busy Bee Equipment Brochure
This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.
If folded, this was the 8.5″ by 5.5″ front page:
The 8.5″ x 11″ interior:
If unfolded all the way, this 17″ x 11″ complete foldout:

1945 Photo of Pneumatic Jeep **SOLD**
UPDATE: **SOLD** Was on eBay.
Curious that the pneumatic jeeps had the tool indents on the passenger side. I believe this photo has been reproduced backward. You can see an example of how it appeared in print in the St. Petersburg Times.
“1945 Press Photo The pneumatic jeep, used as decoy during war”
In some cases jeeps were put inside dummy tanks. Here’s a great photo showing a ‘tank’ being dropped onto a jeep.


















