I found this full page ad today while looking through an old Popular Mechanics Magazine online.
Old News Articles Research Archives
Newspaper Articles from 1945 introducing the Jeep
UPDATE: The links to the PDFs are fixed.
Among the digitized items Bruce has sent me comes these articles. In this one, from the Hammond Times, July 23, 1945, Willys Overland introduces the new Post-War Jeep. What’s interesting is that it’s neither an “ad” nor is it really an article. You can view the entire PDF here.
Even more interesting was the pricing decision. These new Willys would cost $1000, a price not set by Willys Overland, but instead by the Office of Price Administration (OPA). This information comes from a July 31, 1945 article, in the Vidette-Messenger, Valparaiso, Indiana. Here’s the full PDF and an excerpt below.
Old News: New Jeep Developed for Sand & Swamps
In the May 25, 1944, edition of the Ogden Standard Examinier was a press release out of Toledo, Ohio. Buried between articles on “GI Haircutting Leaves Much To Be Desired”, “Dog Quarantine To Be Strict”, and a map of Bombing Times (shown below because it’s a cool map), was the following announcement:
New Jeep Developed For Sand, Swamps
TOLEDO, O., May 25 (AP) — A sand and swamp jeep, which can carry eight men over soft beaches at 50 miles an hour, has been developed for coast guard shore patrol duty by Willys-Overland Motors, Inc., Ward M. Canaday, President, announced today. The new vehicle is much the same as the standard model except that it is 12 inches longer, has a lower gear ratio, is equipped with jumbo-balloon tires, and has a rotary hoisting device which enables it to extricate itself or other vehicles from mud and sand, Canaday said.
Josh notes that the jeep in this article is the MLW. He pointed us to the Milweb website. Here’s a picture from that site. Many more pics are there along with an article by Mark Askew, who has written a good book about rare jeeps called Rare WWW2 Jeeps.
And, just for fun, this pre-Dday Map:
Tour Jeep in Africa
UPDATE: The was first published September 23, 2015: Perhaps one of the earliest wagons used as a tour wagon?
This unique tour jeep truck was featured in the April 1955 issue of Willys News.