There’s a neat postcard from what I believe is the late 1940s that shows a line of Willys Wagons ready to be rented by passengers of Monarch Airlines. a regional carrier based in Colorado. This postcard is available on eBay:

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“Post card shows a great SHOT OF ABOUT A DOZEN NEW WILLY’S JEEP STATION WAGONS AT STAPLETON AIRPORT IN DENVER, COLORADO.”

My guess is that the idea for the wagon rentals coincided with the introduction in early 1949 of Monarch Airlines’ “family-fare” program, as reported in the February 11, 1949, issue of the Daily Sentinel out of Grand Junction, Colorado. The head of the family paid full price for a ticket, while the remaining family members could fly at half-price. Unfortunately, I have been unable to find a news report that confirms when the wagons were purchased for rental.

Below are two subsequent newspaper ads highlight the program:

May 20, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

April 08,, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

Steve spotted this family Christmas Card that included a jeep. Interesting enough, the body already has mods to it, the step area in particular.

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“1
VINTAGE
PHOTOGRAPH TYPE CARD
1950’S-60’S ERA?
MIGHT BE BY BROAD RIPPLE, INDIANA?”

This postcard just sold eBay for $6.50.

Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.

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Now that’s a load!

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“This Auction is for a 1940’s real photo travel trailer postcard of a Jeep pulling a trailer  Good used condition ”

Here’s a simple, unusual postcard with a jeep-like vehicle.

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Maury spotted this unusual postcard. The starting auction price is a crazy $39.95, but it’s a pretty cool postcard none-the-less.

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“Wow! This is a wonderful vintage 1953 postmarked postcard. Scene shows a view of the Big Flowing Orange and Ben Eastman Family on a Jeep at their Citrus Stand in Sebring, FLA. Postcard is in very good condition with some light wear and is postally used.”