The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).
1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay
This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.
Willys/Kaiser/Jeep Plant Employee Badges
The price of these seems kind of high, but maybe they just aren’t my thing?
View all the information on eBay
“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”
1948 Jeepster Placentia, CA $10,750
I wonder why this has Kentucky plates?
https://orangecounty.craigslist.org/cto/d/atwood-cherry-red-jeepster/7018848404.html
“This Baby is a FAMILY passed down car. has a lot of value and well taken care of. Only Selling because time is flying by and we no longer have time nor space to keep. whoever takes this is leaving with a steal!!”
1951 CJ-3A Floresville, TX $3500
Has PTO. Needs a little work.
https://sanantonio.craigslist.org/grd/d/sutherland-springs-1951-willys-jeep/7026951630.html
“1951 willys Jeep 4cyl flat head 4×4 with PTO Jeep runs could use some Tlc needs wind shield glass”
1954 CJ-3B Auburn, CA $13,000
Another Cali jeep with a gold miner on the hood.
https://goldcountry.craigslist.org/cto/d/amador-city-willys-jeep/7028709714.html
“1954 Willys 3B high hood, really nice jeep , stock motor and running gear with 3 inch lift nice tires less than 400 miles on the jeep since it’s been rebuilt mostly driven on the weekends in good weather”
1973 CJ-5 Belvidere, TN $2200
Some body mods on this CJ-5.
https://www.facebook.com/marketplace/item/2222847298006155/
“258 inline 6 with a 3 speed runs great doesn’t leak any oil trans shifts good has 31/10.50s on it message me for more info would like to trade for a 5 speed Cherokee or a Comanche”
1952 M-38 Ahwatukee, AZ $7500
Looks to be an M-38 with some customizations, including a custom windshield.
https://phoenix.craigslist.org/evl/cto/d/phoenix-1952-jeep-willys/7028645255.html
“1952 Jeep Willys – Army. Runs, extra engine and many spare parts”
CJ-3A and CJ-3B Victoria, TX $600/Each
No pics provided.
https://victoriatx.craigslist.org/pts/d/nursery-2-willys-jeeps-cj3a-cj3b-600/7027049215.html
“2 Willys jeeps for sale
1954? CJ3B high hood flat fender
1949? CJ3A low hood flat fender
I was going to make one out of both but have lost interest, both roll easy.
$600 each or $1000 for both firm.
Both need restoration and are rusty.
I have other Willys’s and parts too.
Call me for details, no google texts!”
1963? CJ-3B Phoenix, AZ **SOLD**
UPDATE: **SOLD for $3500**
(09/01/2019) Though a late model CJ-3B (has the passenger side vent), it’s probably a 1962 or earlier as it still has the Willys stampings still on it.
“1963 ,cj3b,Willys,older restoration ,new wheel cyls,rebuilt carb.,a tiny bit of rust in the usual places ,runs and drives like an old jeep.”





























