This ad appeared in the September 5, 1946, issue of the Toledo Blade. The civilian jeep was barely a year old, yet Sears was already offering replacement engines and other parts. That’s because part of Willys-Overland’s strategy, as early as 1944, was to push the engine apart from the jeep. The company highlighted this during their 1944 annual report (a page of which is featured below this ad).
Page from the 1944 Willys Overland Annual Report:
























