I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
April 1953 Willys ‘No Stopping Profits’ Ad
Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
1951 Station Wagon Brochures
UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:

This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:



1954 CJ-3B Waterford, VT $8750
Seems in pretty good shape. I think the doors are just sitting their in the pics rather than sitting in their front channels.
https://www.facebook.com/marketplace/item/1304371523538677
“1954 jeep willys cj3b 1 owner 4cyl Runs great Been sitting. Couple body mounts have rust. Price is firm.”
1953 CJ-3B Deering, NH $3500
This will need some work.
https://www.facebook.com/marketplace/item/307049235335330
“53 Willys cj-3b high hood jeep. The wiring is all screwed up. It is not currently running, but ran when it was parked. Has the Suzuki samurai front brakes and recently rebuilt kingpin bearings. It is not currently running. My health just had another severe downturn so I need to sell it because I will not be able to get to it. Serious offers only. Will not reply to automated responses. Mileage not accurate. No title issued by nh for vehicles this age. Only this jeep is for sale. Had a bunch of non serious offers. Need to cover some medical bills asap. People who have cash in hand and come with a trailer top of the list. May be interested in a vehicle as a trade. Currently parked in deering nh.”
1949 Truck Tucson, AZ Copart Auction **SOLD**
UPDATE: **SOLD** Was auctioned via Copart.
Bill shared this auction. The current bid is $200 with 2.5 days to go as of this posting.

1946 CJ-2A Asbury, NJ $8000
UPDATE: Still Available.
(06/03/2023) Only theone pic provided.
https://www.facebook.com/marketplace/item/1284606169145320
“Cj2a in good running condition only needs some minor work 8k”
1947 CJ-2A East Corinth, VT $2300
This includes a variety of parts.
https://www.facebook.com/marketplace/item/223797654031164
“This Willy’s needs a complete restoration and I have pulled the engine transmission and transfer. I also have the front fenders and hood removed. It comes with many plastic totes of parts as well as the yellow hood as well as new engine mounts and overhaul kit for the transfer. The Engine is stuck from sitting. The frame appears solid and straight with the frame tag still on it as well as the body tags.”
1958 CJ-3B WallKill, NY $2000
UPDATE: Still Available.
(06/03/2023) Includes some semi-worn desert dogs.
https://www.facebook.com/marketplace/item/1373444600162265
“1953-1964 CJ3B. Selling it for PARTS. Extra transmission shown in photo 3. Have extra F-134 and transmission, add $500. Selling as is, needs lots of Tub work, motor ran when I got it. Has been stored inside for last 13 years. I have no time for this project. Serious Jeep folks only.”
1953 CJ-3B Binghamton, NY **SOLD**
UPDATE: **SOLD** Was $700
(08/23/2023) Despite the half cab, I’m not sure there is much value here.
“Model CJ-3B. Use for parts or restore. Frame is good had 225 V6 in it. $700 obo.”
Year? CJ-3B Pelham, MA $3900
This is a project with a Mercedes diesel.
https://www.facebook.com/marketplace/item/290255787138443
“Willys CJ3B project vehicle. I believe it’s a late 1950s (don’t know exact year, no title). Mercedes om616 diesel engine and manual transmission. Got this as part of a package deal, but finishing it is a bit more than I’m able to take on. Engine runs great. Throttle, hydraulic clutch, new Bosch gauges connected. Transmission connected to rear differential. Just needs a frame support under the transmission (have original, which could be adapted) and the shift box mounted. Also comes with a Suzuki transfer case. Brand new steering wheel from Kaiser-Willys. Nice early CJ wheels with new radial tires. Frame solid. Has beefy U-joint front axle. Tub is rough but works. Cowl, dash, window frame, hood, and grill are nice. Includes the original engine, transmission, and transfer case (assembled). Was told the engine ran a little rough.”
Patterson Runs Again .. $8000
I spent Saturday and part of Sunday working through some fuel system issues. What I thought was a bad fuel pump (I spent a short time on it this spring) seems to have been some kind of blockage in the line. So, I drained the tank (the updated stainless rear tank has a drain at the bottom), blew the line, then refilled with new gas and, viola, it ran. I think it just sat too long at mom and dad’s. I also replaced the old generator (which didn’t work) with one given to me by Joe-in-Mesa during our Feb visit. So far, it seems to be working.
Below is a short video clip. So, that makes 2 of 4 jeeps running! That’s progress!
The downside for me with this jeep is that I don’t fit in it well (too long of legs). it could also use an alignment. Finally, I wish the brakes stopped a little better, but that’s not a priority at the moment.
The body is rust free. You can drive it as is or repaint and restore it. The jeep includes a very rare Allstate window wash spray system and an equally rare Vacuum tank that adds power for operating the windshield wipers (one is missing a blade .. I haven’t needed to use them).
Being a convertible model, it has the original windshield with twist knobs across the top. I have nearly all the convertible top parts that attached to the body. The convertible loop only has the main bar, not the secondary bar that leaned off the back of the main bar. There is not soft top either.
The tow setup includes a towbar (not shown) that connects to a bracket mounted on the front bumper that uses stock holes, so the bumper remains unmolested.
So, if someone wants to buy this from me for $8000, contact me at d @ deilers.com.
I’ll throw in this three axle trailer for another $8000. I bought it along with the FC Tour jeep, but I think this trailer with just be sitting around and not used much. Since we already have a tilt trailer that can handle the FC, I don’t really need this one. I can take more pics or supply more info if anyone is interested. We towed it from Arizona and, once we got the wiring sorted out, it worked great for us.

































