Jeep-Willys-News Research Archives

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October 1954 Optimism at Willys Motors

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This October 1954 photo and caption from Kaiser Willys News underscores how confident Willys Motors was about the coming year and their new CJ-5 model. About this time there was an explosion of new brochures and mailers, so Willys Motors did what it could to generate excitement about the commercial and utility market.

1954-10-kaiser-willys-news-cj5-optomism

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Kaiser Willys News Vs. Willys News

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

Not too long after Kaiser acquired Willys-Overland the company introduced a dealer news periodical. What I learned recently is that initially the periodical was called Kaiser Willys News. It wasn’t until March of 1955 that the Kaiser name was dropped and it was renamed Willys News. Apparently, it was felt that the jeep dealers needed different information and support from that of the auto dealers? I don’t know for sure, but it makes sense.

Here are examples of each periodical.

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1947 CJ-2A Fredonia, PA $1800

• CATEGORIES: CJ-2A • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: Barry worked the phone on this. See his comments below.

Is this the gravity dump bed highlighted in a 1955 Willys News article?  It’s not an exact copy, but it’s similar. Both tilt to about 45 degrees.  Here’s the article.

1955-06-willys-news-gravity-dump1Read the rest of the article here.

“Dumpbed Willys , snow plow lift , hydraulic pump and valve , pretty much all there , just rusty, does not run . Also has a clear PA title .”

https://pittsburgh.craigslist.org/cto/d/1947-willys-cj2a/6315198226.html

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August 1961 Issue of the Jeep Merchandiser **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This looks to be a four-page news piece directed at salespeople.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman”

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May 1961 Jeep Merchandiser Package **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This package introduces the Merchandiser to the Jeep sales staff. I can’t tell how many pages it is.

“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #1 of “Jeep Merchandiser”. Published by the merchandising and advertising department for Jeep salesman , also included are two advertising bulletins introducing the Jeep Merchandiser , all items are in the original cardboard binder , 9 x 11.5.”

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