Jeep-Willys-News Research Archives

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1968 Jeep Parade (Canada) Issue No. 1

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Kaiser Jeep of Canada-sponsored magazine featured the Jeepster Commando, complete with a College Bowl winner of a Custom adorned Jeepster Commando. The issue also highlights the Repair Corps of Royal Canadian Electrical and Mechanical Engineers, which dismantled jeeps quickly across Canada (200 appearances from Victoria BC to St. Johns). (Great find off of eBay!)

1968-no1-jeep-parade-magazine-canada1-lores 1968-no1-jeep-parade-magazine-canada2-lores 1968-no1-jeep-parade-magazine-canada3-lores 1968-no1-jeep-parade-magazine-canada4-lores

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First Issue of the KW Booster Newspaper

• CATEGORIES: Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This December 1954 Volume I, Issue I was the first issue of the ‘new’ KW Booster News, a monthly newspaper designed to inform employees. Updates would include the newest announcements, company updates, employee updates (such as the new profit sharing model), and  intra-company events (such as intramural bowling teams). This first issue introduces the brand new CJ-5, among other announcements.

I’m not sure how many issues of the KW Booster were published. The only other issue of this newspaper on eWillys is the June 1958, Vol. 2, No. 1.

1954-12-kw-booster-page1-650px

1954-12-kw-booster-page2-650px 1954-12-kw-booster-page3-650px  1954-12-kw-booster-page4-650px

 

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Salesbuilder Magazines

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.

I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.

As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).

July 1948:

1948-07-salesbuilder-jeepster-cover

1948-07-salesbuilder-jeepster-pgs

August 1949:

1949-08-vol1-no6-salesbuilder01-lores

March 03, 1950:

1950-03-salesbuilder-cover-front-lores

November 1950:

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August 1945 Photo of First(?) CJ-2A on eBay

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE III: Another version of this press photo is on eBay.

View all the information on eBay

“1945 Press Photo First Civilian Jeep Tourer Sarah Elizabeth Rodger, New York
This is an original press photo. Sarah Elizabeth Rodger makes local history as she starts tour of the city in first civilian jeep on the streets of New York. A writer, who in private life is the wife of Dr. L. Patrick Moore, has always wanted “to do a new thing first” and, this she did, by jeepers! Photo measures 9 x 7 inches. Photo is dated 09-03-1945.”

1945-09-03-sarah-elizabeth-roger-cj2a-1 1945-09-03-sarah-elizabeth-roger-cj2a-2

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(05/20/2016) UPDATE II: Another version of this press photo is available on eBay.

“1945 Press Photo New York Sara Roger drives civilian jeep NYC -”

1945-08-30-cj2a-vec-sara-rogers1 1945-08-30-cj2a-vec-sara-rogers2

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Eye-Catching Ice Cream and Diaper Service Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: This was previously published in July of 2014.

This great article from the July 1947 issue of W-O Sales News highlights the use of jeeps as ice-cream distributors and as a diaper service. Companies highlighted include Better Brands Ice Cream Novelties, Swell Time Ice Cream Corporation, and Wee Folk Laundry.

1947-willys-overland-sales-news3-1000px 1947-willys-overland-sales-news7-1000px

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