Jeep-Willys-News Research Archives

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January 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This six-page January 1959 issue of Jeep News is only six pages.

Page one shares dealer news, as does much of page two. Page two (and page six) also has a ‘history’ of the jeep, which at that point was only eighteen or nineteen years old, depending on the start date of 1941 or 1940. Page three devotes a whole page to Jarvis Jeep out of Portland, Oregon. An article on page four tells the story of an FC-170, with an unusual bed, that was used as part of a Christmas tree business. Page seven has a story about an FC-170 out of Hutchinson, Kansas, with a variety of extras. Page eight covers the newly formed Tulare County Four-Wheel Drive Club.

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November 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

At twelve pages, the November 1958 Jeep News is one of the largest issues published.

Page one contains various dealer info stories. Page two discusses the growth of jeep clubs and their potential as unofficial ‘salesmen’ for the product and brand. Also on page two is a discussion of the jeep-name origin. You’ll note the appearance in that discussion of the term “G P”, which I’ve yet to see definitive proof to if being used prior to the introduction of the Ford GP in early 1941. Bill Norris was able to locate a blurb, possibly from May of 1942, that suggests the letters “G P” that “appeared on all orders for the specifically made car”, however it’s not clear which orders such letters appeared on or when they appeared. But, it’s an avenue worth exploring.

Page three highlights dealer news, while page four shares how popular jeep exhibits had become at local and state fairs. Page five covers the importance of lighting to jeep dealerships, while page six and seven announce that dealerships have penetrated areas all over the US, though none of the dealerships shown are west of Oklahoma (still 1300 miles to LA from OK). Page eight and nine are again mostly dealer news, though page nine does cover a druggists satisfaction with the new DJ-3A dispatcher.

Pages ten and eleven have a wide variety of stories, but I thought the custom DJ-3A “The Goody Cart” ice cream jeep on page ten was particularly interesting. Page twelve covers a story about some jeepers capturing California horse rustlers.

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May 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I thought I had posted this issue a few years ago, but somehow I missed it. So, here is the 8-page May 1956 issue of Willys News.

Page one highlights that thousands of feet of film was taken as part of creating new promo films for Willys Motors. No doubt that film is long gone. Page two has an article explaining the importance of jeeps to rural readers of North Carolina’s Statesville Record and Landmark newspaper. Page two also claims that the first registered CJ-2A appeared in Mt. Kisco, New York, a claim debated on this post.

Page three has a great photo of Bonner’s Willys Motors out of Texas, a part of which eventually became Barney’s Jeep Parts in Ohio. Page five indicates that at least 100 audio-visual wagons (though the paper calls them ‘trucks’) had been assembled. An article on Page six shares the news that Dispatchers were proving popular as delivery vehicles, with an accompanying testimonial from Carolina Tool.

Page seven highlights “Miss Maude”, an excerpt of which I posted back in 2014. Page eight covers the April 1956 Truth or Consequences “Journal de Jeeps” cross-country race.

 

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December 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The December 1961 issue of Jeep News was only six pages, but still packed into a few interesting items. In the center column of the front page you can see the California Association of ‘Jeep’ Clubs had already come up with rules for jeeping on publics lands. Here in the PNW, we’ve seen a small contingent of folks doing stupid things that ruins it for everyone else. Such is life. Also note the bottom of page one showing the two giant billboards. I’ve never seen pics of these.

An article on page two references a 28-page two-color booklet titled “Your Ten Major Retail Markets”. That’s not one I’ve seen. Anyone else run across it? There’s also a reference to a Fleetvan comparison brochure. You can see pics of that here: http://www.ewillys.com/2016/03/29/1961-fleet-van-c…brochure-on-ebay/ (Not sure if I have a copy).

Page three contains something really unique: An Army FC-170 with a camper! The FC camper, an Army FC-170 with a Stahl bed, and an Army Traveller wagon were all headed to Alaska. Page three also has pics from a Billings, Montana, Rough Riders Jeep Club road event.

Page five and six contain a variety of stories, with several photos of FC-170 Fire trucks. Page seven shares the story of a New Jersey firm that operated pizza delivery wagons. Anything you can add to that story Mike?

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February 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This was supposed to publish Friday morning, but didn’t for some reason… just discover this Friday night!

This eight-page February 1959 issue of Jeep News begins with a recap of the 1960 Chicago Autoshow, where the all-white jeep lineup on display was called, by some industry veterans, the most attractive commercial display at the show. Page three shows several different FCs adapted to various speciality tasks.

Page four and five share a report and multiple images from the auto show. There’s also a reference to two films played at the show. One was Jeep Frolics, a video shown in the post below, and another video showing a wide variety of tasks jeeps could perform (not sure which video this might be).

Page six contains an article about Warn’s successful hub sales. the article estimated that by 1959 there were 135,000 jeeps using Warn hubs. Page seven covers the use of jeeps in Detroit’s underground salt mines (also captured in pics from this post). Page eight features several stories, including another example of a custom FC camping unit.

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August/September 1958 Jeep News

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: A version of this issue was previously run in Oct 2020. I’ve improved the pics and added a little more detail to the introduction.

Here’s another six-page issue of Jeep News for the months August and September, which is followed in the post below by a special four-page “MAVERICK” Extra edition for the month of September.

Page one includes a short article about the US Post Office purchasing ninety FC-170s, all with power tailgates, which could mean that if you find an FC-170 with a power tailgate, it might have been a USPS jeep. Of the ninety, sixty-two had snow plows. All were stake bodies and painted red, white and blue.

Page two is all dealer-related info. Page three is mostly devoted to the Mile High ‘Jeep’ Club’s second annual ‘Jeep’ Endurance Run at FairPlay, Colorado.

Page four shows off a pretty neat truck, set up for fishing and camping. Also on page four, under “1943 Military ‘Jeep’ Vehicle Stars in Big Portland Rose Parade”, the article shares a little about the jeep and the parade. However, the jeep that’s pictured is actually an M-38. I can only suspect that the wrong photo was added to the article?

Page five has a misplaced headline for the Jeepers Jamboree (story on page six), when the story is actually about Meyer snow plows and other equipment (headline on page six). Page six is devoted to the Jeepers Jamboree.

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May 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The May 1958 issue of Jeep News was only four pages, but the marketing managed to pack in some interesting tidbits. On page one the company discussed the new 3/4 mechanical mule-like prototype. Included is a pic of a model; I wonder what happend to the model? Also on page one, in the lower right of the page is a story about Hugh Smith purposefully driving a jeep through a garage wall to save his brother from a burning garage.

Page two features several FCs, but the one that looks the most interesting (to me) is the unit with the  “Samp-O-Rama” traveling meat counter built for Armour and Company in Atlanta.

Page three has a few DJ-3As. Page four features a story about Mr. S. W. Christie, whose contracting company owned 24 jeeps. Despite all the jeeps he owned, he decided to build his young boys a toy jeep of their own.

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July 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Because the May 1958 issue was so short, I figured it made sense to include the July 1958 Jeep News issue, which is also short at only six pages. I guess some folks at Willys Motors took some time off during the summer of 1958?

Page one explains some of the improvements made to the new line of Forward Control Jeeps. Page three includes multiple photos of the rare Leveloader FC. Page five shows a couple FCs that were customized to meet particular needs. Page six covers the Jeep Roadeo races in Yakima.

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February 1958 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page issue of Willys News is the last “Willys News”. In March of 1958, the name was changed to “Jeep News”, though under the banner the “Willys Motors, Inc.” moniker remains unchanged over subsequent years.

The first page makes a reference to a commercial that ran in 1958 highlighting the new M-274 Mechanical Mule. I tried to find that commercial on YouTube, but didn’t have any success.

Pages two and three is dominated by dealer news. Pages four and five covers the use of jeep vehicles by ATT and its affiliates. Page six features an article on the new Sacramento Jeep Club. Page seven is a potpourri of stories, while page eight discusses “wetter water” and its use with jeeps against red ants.

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