Jeep-Willys-News Research Archives

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April 14, 1954 Issue of Kaiser Willys New on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is priced at a ridiculous $275, so all I have are the pics from ebay.

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“RARE FIND, an original Kaiser-Willys News……Vol. 1, No. 3, published by the Kaiser-Willys Sales Division, Toledo, OH. Dated April 15, 1954 and featuring Kaiser-Willys automobiles of the era including Kaiser Darrin Sports Car, Kaiser Manhattan, Willys Aero, etc.”

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1954 Kaiser Willys Sales Promoter Bulletins on eBay

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

This is the first I’ve seen of these Kaiser Willys Sales Promotor bulletins, though it is unclear how many bulletins are provided. The ebay ad includes pics of the cover, a foreword, and issues number 1 and number 3. I’ve added additional ones found on the web at the bottom. I don’t think there is a whole lot of jeep info (seems more car oriented), but still interesting.

Apparently, these KW Sales promoters is a carry over from Kaiser Frazier, which also had a similar program. A CD of the KF promoters can be found here: http://circlekf.com/KFNut/forsale/sp.html

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“Kaiser Willys Sales Promoter Bulletins. From a closed down dealer, here is a book of sales bulletins for Willys and Kaiser Sales people.”

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Other Sales promoters (examples 1, 2, 3, 4, and 8) found on the web here: https://www.uniquecarsandparts.com.au/brochures_1954_kaiser

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Jan 1948 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.

The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).

Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.

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Year? ‘Jeep’ News Vol 1. No. 4

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.

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1947 Jeep News Vol.1 No. 3

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.

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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

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Year? ‘Jeep’ News V. 1 No. 6

• CATEGORIES: Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Jan for pointing out that on page 4 are two photos of a 2A with a driver’s side spare tire. That would suggest that this issue was printed later than around mid-1948. Given the Santa highlight on the cover, I’d say the Fall/Winter of 1948 prior to the introduction of the CJ-3A. If that’s the case, then maybe these came out every six months? 

Thanks to Jan in the Netherlands for sharing a scanned version of the late 1940s issue of ‘Jeep’ News Volume 1, Number 6.  The “Cristie’s” at the top of the banner is a reference to Cristie’s Garage out of Monticello, New York.

I wonder if the Mahl Loader shown in a photo on Page 6 out of Minnesota is the one that was restored here.

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1946? Issue of ‘Jeep’ News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.

Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.

Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.

I published this last year

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Evan Gillenwater posted the cover of this magazine to Facebook. He seems to think it came from Furgason’s Motors in La Grande, Oregon. The magazine was found at an antique store in New Hampshire.

Here’s the full issue from Dave:

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