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1948 Willys Overland ‘City and City’ Ad Campaign

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons

Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).

1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.

1948-02-07-sat-eve-post-boston-buenos-aires-campaign-pg108

2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.

1948-03-06-sat-evening-post-at-home-portland-and-paris-pg115-lores

3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.

unknown-minneapolis-mexico-wagon-ad2

4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.

1948-04-10-sat-evening-post-sanfrancisco-to-stockholm-pg111-2-lores

5)  The “They Love this car in Richmond and Rio” Ad was published in the April 24, 1948, issue of Collier’s Weekly, page 72.

1948-brochure-wagon-richmond-to-rio

6) “Brooklyn is like Brussels” was published in the May 08, 1948, issue of the Saturday Evening Post, page 94.

1948-05-08-sat-evening-post-brooklyn-is-like-brussels-pg94
7) “It Gets the Popular vote in Indianapolis and Istanbul” ad was published in the June 05, 1948, issue of the Saturday Evening Post, page 79.

1948-06-05-sat-evening-post-wagon-indianapolis-and-instanbul-pg79

8) The “Jacksonville or Johannesburg” ad was published in the June 12, 1948, issue of Collier’s Weekly, page 12.

unknown-jacksonville-johannesburg-ad-lores

9) This 1948 ad titled “Atlanta joins Amsterdam” was published in the December 18, 1948, issue of the Saturday Evening Post, page 49.

1948-12-18-sat-evening-post-atlanta-amsterdam-pg49

10) A publish date for “It gets Cheers in Chicago and Cairo” ad has not been found yet.

unknown-chicago-cairo-wagon-ad-lo-res

11) A publish date for “A Favorite in Houston and Honolulu” ad has not been found yet.

unknown-houston-and-honolulu-a-favorite-wagon-ad-lores

12) A publish date for the “Miami and Montreal” ad has not been found yet.

unknown-miami-montreal-wagon-ad-lores

13) A publish date for the “New Orleans and New Delhi” Ad has not been found.

1948-wagon-neworleans-newdelhi-brochure

1948 Jeep Station Wagon A Natural in New Orleans and New Delhi

 

5 Comments on “1948 Willys Overland ‘City and City’ Ad Campaign

  1. mmdeilers Post author

    Thanks Brendan.

    I had Rio to Richmond, but forgot to put it up. I see you have Jacksonville to Johannesburg. I’ve never seen that one. That makes 11 total. That’s such an odd number, I”ll bet there was at least one more.

    – Dave

  2. NEAL JUNG

    THE ORIGINAL 4-63 WAGON COULD BARELY MOVE WITH THAT SLUG FLATTY 4 — SO HOW DID IT GET TO STOCKHOLM ??

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