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Israel-Kaiser Compact Tender Literature

January 7, 2024 • CATEGORIES: Advertising & Brochures, Features, Willys Trucks, Willys Wagons • TAGS: . This site contains affiliate links for which I may be compensated.
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UPDATE: I found what I believe is another Israel Kaiser brochure which highlights the Compact Tender design. This truck looks more like a modified wagon than a truck. The bed does not appear independent of the cab.

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Original Published Dec 05, 2010: Congrats to Or who spotted some information from a “Kaizer-Ilin Industrys Ltd” marketing document at the Israel Cars forum.   He and I have both searched for any official piece of evidence that the vehicles we were seeing were really produced and this represents the first step in that process.  We still don’t know how many were produced, nor how many years they were produced, nor in how many countries they were produced (though they have appeared in both Israel and the US).

The document below is from 1963.  Or translates it the following way:

1. Tender Willys
2. “Station Car”
3. Compact Tender
4. c’hamp 1963

Moreover, Or spoke with some of the folks at the Israel Cars forum and discovered that the Compact Tender is built on the Panel/Wagon frame (104.5″ wheelbase) rather than the long pickup frame (118″ wheelbase).

Thanks to the guys at the Israel Cars forum for posting this Ad:

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October 1961 Jeep News

January 5, 2024 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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The October 1961 issue of Jeep News was eight pages. Page one included a couple photos of the FJ-3A from different angles. Willys Motors also announced that eleven TV commercials would hit the airwaves over the coming months. I am not sure sure if all these commercials have been saved to YouTube or not.

Page two shows the results of the second annual Las Cruces Jeepathon. The event featured fifteen racers and 8500 spectators. An article on page two also noted that the October 1961 issue of United Airlines Mainliner magazine featured four images of jeeps, including “a lavatory truck, Surrey, FC-170, and a conventional one-ton pickup truck”.

Page three shows a small elephant in the back of an FC-170 along with Joan Crawford with an DJ-3A Surrey. Page four shows two ‘comparison-data’ brochures, one for the truck and one for the wagon. Another of these was published for the CJ-5 and DJ-3A and is available on eBay.

Pages five and six are mostly dealer information. Page seven is highlighted by Rock Hudson and Gina Lollobrigida and their movie ‘Come September’.

Page eight shares the story of Evie Durant, a church worker who uses her jeep for a variety of tasks in Alabama. Also on the page is a surprisingly robust rebuild of a CJ-6 into a swamp maneuvering, oil searching rig. Finally, there’s a short story of some college graduates and their training with the Audio-Visual wagons prior to their departure of Africa.

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1956 Truck Newspaper Metal Print Block Stamp on eBay

January 4, 2024 • CATEGORIES: Advertising & Brochures, Features, Willys Trucks This site contains affiliate links for which I may be compensated.
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UPDATE: At bottom is a printed version of the plate listed on eBay. A few of the pics show the truck with the high middle cross piece on the grille, which helps date it.

View all the information on eBay

1956-truck-newspaper-metal-block-print

“8 x 6 x 1 inch
“Let us demonstrate America’s lowest priced 4-wheel drive truck”
“4-Wheel Drive Jeep Truck”
“Willys…world’s largest makers of 4-wheel drive vehicles”

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Originally published April 14, 2013: The ad is from 1956.

“Original newspaper ad , 8 x 8 .”

1956-truck-maine-newspaper-ad

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June-July 1961 Jeep News

January 3, 2024 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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The June-July 1961 issue of Jeep News is only six pages.

Page one shares news about the FJ-3A, which the company planned to introduce in the fall of 1961. Interestingly, the paper refers to it as The Commercial ‘Jeep’ Fleetvan. Page two includes another example of an FC-170 with a custom camper on the back.

An articles on page three highlight the use of jeeps at Lake Placid, New York, and the continued use of DJ-3A Dispatcher surreys as part of the Pepe movie promotion. Page four shows how an FC-170 was converted into a horse carrier. Page five is all dealer news.

Page six shows some images from a jeep club meet at Kaiser Steel, while a pic at the bottom shows a militarized FC-170 with it’s top removed.

1961-06-07-jeep-news1 1961-06-07-jeep-news2 1961-06-07-jeep-news3 1961-06-07-jeep-news4

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March 1960 Jeep News

January 1, 2024 • CATEGORIES: Advertising & Brochures, Features • TAGS: , . This site contains affiliate links for which I may be compensated.
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This eight-page Jeep News was published in March of 1960. On the front page, the company announced the 1960 ‘Jeep’ Approved Equipment Sales Program to further push third party equipment sales, which rose 33% in 1959 vs 1958. Willys Motors also welcomed a new Jeep Approved Equipment sign.

In addition, the front page highlighted the Surrey, noting that Pepsi had purchased 100 surreys, making it the largest Surrey purchase to date. Eighteen of those went to Tulsa in custom colors of Code N-57 Pepsi-Cola Yellow and Pepsi-Cola Creamed Striped Vinyl, but it is less clear to me what colors were used for the other surreys. Finally, the front page noted that the Surrey would appear in “Seventeen” Magazine on April 04, 1960 (see full ad in black and white here).

Page two referenced three different brochures. The first brochure was highlighted to announce that an updated version of the value-rater with 1960 data had been published (view the 1959 version here). The second two brochures were intended as mailers for a targeted audience of contractors, engineers, and other building trades people. The first mailer was titled “When The Weather Outside Is Frightful” (DM60-01), while the second one was “Building Up? Or Down?” (DM60-02). At least nine 1960 DM60-XX brochures were produced, though I am still missing DM60-05, DM60-07, and DM60-08.

A story on page three describes the use of a Surrey by the fashionable “Togs for Women” stores as “a trailing fashion show, with a trailer loaded of the latest in women’s clothing.” Pages four and five cover the rise of jeep clubs from across the country, both for fun and for community service. Pages six and seven have a variety of FC stories.

Page eight has another Bonners Willys story, this time highlighting a DJ-3A Dispatcher, though the hardtop on the dispatcher looks most like a very early Willys Overland top like this one. Meanwhile, a different article shared the news of a thirty-two Dispatcher purchase by Sommers Drugs, a San Antonio, Texas, drug store chain.

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March 1960 Seventeen Magazine Swingy Surrey Stripes

January 1, 2024 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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Page 140 of the April 1960 issue of Seventeen Magazine included a photoshoot titled ‘Swingy Surrey Stripes’ that used a jeep Surrey (as reported in the March 1960 issue of Jeep News). I looked into buying a copy of that issue on eBay, but it would have been $50 with shipping. Instead, I found a black and white version from archive.org. In August of 1960, a contest ad for a Surrey-give-away would appear in a  Seventeen Magazine ad for Miss Gotham.

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January 1959 Jeep News

December 30, 2023 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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This six-page January 1959 issue of Jeep News is only six pages.

Page one shares dealer news, as does much of page two. Page two (and page six) also has a ‘history’ of the jeep, which at that point was only eighteen or nineteen years old, depending on the start date of 1941 or 1940. Page three devotes a whole page to Jarvis Jeep out of Portland, Oregon. An article on page four tells the story of an FC-170, with an unusual bed, that was used as part of a Christmas tree business. Page seven has a story about an FC-170 out of Hutchinson, Kansas, with a variety of extras. Page eight covers the newly formed Tulare County Four-Wheel Drive Club.

1959-01-jeep-news1 1959-01-jeep-news2 1959-01-jeep-news3 1959-01-jeep-news4

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The Willys-Overland Forge Booklet

December 30, 2023 • CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
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UPDATE: Colin estimates 1949 on this brochure, figuring there were new forges installed for some 1950 products.

I won this odd ball item as part of a 3-item auction where nobody else bidded! This twenty-eight-page Willys-Overland Forge booklet provides some background and highlights about the company’s forging process. My guess, based on the last page, is that Willys-Overland was attempting to find corporate customers that needed parts or other items forged, suggesting that the forge may not have been running at full capacity making jeep parts. There’s no date on this, but my guess is that this was produced around 1950.

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