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September 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This September 1962 eight-page issue of Jeep News begins with Lloyd Bridges. He headlined a half-hour show called “Kaiser Presents The Lloyd Bridges Show”; not exactly a catchy name!

I was surprised to see on page two that it wasn’t until mid 1962 that the Go-For-Digger trencher officially became a ‘Jeep’-approved special equipment item (other official ‘Jeep’ trencher being the Jeep-A-Trench). Page five highlights the second annual Jeeporama, held in Denver.

Page six re-highlights the Hatari craze, encouraging dealers to continue promoting the movie.

Note the CJ-5 in the upper right of Page seven. The top looks someone like a Koenig hardtop, but the rear side glass appears to be a custom size. I don’t recognize this top. Anyone else? Lower on Page seven is the 1962 World’s Fair Jeep Surrey. Two days ago I found my mother’s caricature drawing made for her at the ’62 fair. I’ll ask my aunt if she remembers this jeep.

Page eight shares a pic from the 10th annual Jeepers Jamboree, along with announcing the 4×4 Explorers, a ‘jeep’ club organized in Missouri.

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August 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

This eight page August 1962 Jeep News Issue leans heavily Hatari. Pages one, four, five and six all focus on Hatari-related images and stories.

Page two notes that the Post Office order for FJ-3s had grown to 7,082 multi-stop vans, of which almost 6,000 were already operating in over 600 cities. Pages three, seven, and eight offer a potpourri of jeep-related images and captions.

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Willys Dealership Sign in Moab, Utah

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

Paul was browsing Facebook when he ran across this image from Moab, Utah, on the Canyon County Zephyr FB group page that includes this early 1950s Willys dealership sign (left side of image). You can see this sign in this 1952 signage brochure (WO11): http://www.ewillys.com/2021/02/13/1952-willys-signage-brochure/

There are some ads by this entity on Newspapers.com, but you’ll need a subscription to see them.

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June 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page issue published for June of 1962 starts with the movie Hatari! Pages two and three are all about dealers (and some love for Tornado engines). Most of pages four through seven cover more Hatari info. Page eight highlights the seventh annual Truth or Consequences (NM) ‘Jeep’ Derby. I plan to go back at some point and figure out when the ‘Jeep’ News began covering club and race information. At some point during the late 1950s – early 1960s the notion of jeeps as “fun”, rather than just utility workhorses, enters both the ‘Jeep’ news and Jeep’s advertising. I’m want to learn more about that subtle shift.

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May 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The first few pages of this twelve-page issue cover the introduction of the Tornado engine. For some reason, there’s a small portion of page 3-4 that’s been cut out. I’m not exactly sure why. Page five highlights a row of FCs delivered to the New Jersey Turnpike, while another article discusses Mrs. Delta Burrece’s use of four jeeps to deliver aid tosome Cherokee Indians. Page eight introduces the movie “Magic Tide“, which included a Surrey. The movie was a featurette that seems to have disappeared into obscurity. Page nine shares more information on Kentucky nurses, something covered by these news articles I originally shared in 2018 (or see post below). On page twelve is an article about jeeps operating on a Hawaiian Ranch.

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March 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This eight-page-issue starts with jeeps at the Chicago Show (see page 2 for a wide-photo of the display). As part of my thoughts for a jeep museum, I envisioned a world in the center of a circular room (sort of like what is shown in the front page pic below) and rope attached between the earth, pointing to where a manufacturer was located, and the the other end of the rope connecting to the wall with images and pics related. Then, for more topical related items (such as the jeep’s use with coffee in Colombia) there would be smaller strings connecting the spot on the planet with information on the wall. The northern hemisphere would be on  a second floor and the southern hemisphere on the first floor. In my head it works, lol.

Page three has a reference about an FC that was taken to Alaska by Wells M. Fox and his sister Mrs. Leo J. Miller.

Pages four and five have many dealer references.

Pages six, seven, and eight show off a variety of jeep uses, including a tram setup pulled by an FC-170 with front wheel drive only. There were two of these trams made.

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Jan/Feb 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Issue has another foldout, awkward center-page full of congrats this time dedicated to dealers who enjoyed a Nassau vacation. There is also a page celebrating the 51 jeeps used in the 1961 Presidential Inauguration parade. Another page is dedicated to Surreys. Finally, on the last page you’ll find a warning about a scam involving $90 Army jeeps!

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This wide shot shows page 2 (from above) plus pages 3-5 (Nassau dealer holiday):

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The Surreys appear on page 6:

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The $90 jeep scam pulls on page 8:

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Willys Sales Corporation MN Zone Letterhead on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Here’s an interesting item: 9 pages of letterhead from Willy’s Minneapolis Zone, priced at $9.93.

View all the information on eBay

“1958 Willys Jeep 4 Wheel Drive Vehicles Letterhead from Willys Minneapolis Zone – Nine (9) Sheets one price. Measures 8.5″ x 11.0″, showing some yellowing and shelf wear.”

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Sept. 1960 Jeep News – Hong Kong Special

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Hong Kong Extra Edition didn’t include a date, but the Volume and No suggests this is the September 1960 issue. Much of this issue covers the Hong Kong TV show, but there is some Surrey info on page six and seven. Also, the way the paper unfolds is kind of awkward, so I’ve added a few extra scans below.

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Page two through page five are all connected physically. Here’s what it looks like when fully open:

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Here are the pages in an easier to read format:

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