Advertising & Brochures Research Archives

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History of Bikini/Bimini Tops?

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE IV: Barney sent a photo of his rare Whitco Bikini Top attached to a 1971 CJ-5 (with his dog Manny smiling in the back). While not exactly like the bikini tops we saw in the later 1970s, it likely represents the first production example of what became the bikini top (if defined by attached to the windshield in the front and held in place by straps in the back)

bikini-top-barney

UPDATE III: It appears the definition of the Bimini top is that it is open in the front, which isn’t consistent with the tops we’re discussing below ….  I’m trying to determine when/where the top cover originated that, in the front, connects to the windshield, then goes over a mid-bar (usually a roll bar), and, in the back, is held in place by two straps from either side of the top.

Here’s a DIY Bikini top made from a 4-by-4-foot canvas tarp via Four Wheeler Mag: https://www.motortrend.com/how-to/diy-bikini-top-willys-jeep/

UPDATE II: This Whitco brochure shows that the company was advertising a “Bikini” top during the 1960s, though it isn’t the design of top (like the one below) I was hoping to document. This top is closer to a Surrey top design.

UPDATE: Vernon notes that these were also called Bimini tops, a term I think came from the boating world?

Maury asked me if I knew when bikini tops were first produced. I don’t have any information on this.  My guess is they arrived for jeeps in the mid-1970s as none of my earlier parts catalogs show the bikini top as an option. Anyone remember when they first started seeing them?

Pic for reference:

bikini-top

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1943 War Bond Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Micah shared this ebay auction of a War Bond Poster. The price has already hit $183.49 as of this post with just four hours to go.

View all the information on eBay

“Great original WW2 poster sent to schools for bond or stamp drives to buy jeeps. It measures approximately 35 by 45 inches. Some condition issues, but a great vintage poster. See other auctions for more WW2 posters.”

war-bond-poster

war-bond-poster2

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‘Jeep’ Matchbook w/ Post Hole Digger on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here’s a neat matchbook featuring a jeep with a post hole digger. It still has matches.

View all the information on Ebay

“Post WWII vintage matchbook for Jeep – Fort Worth Willys Overland Co., Fort Worth, Texas. Willys Overland Motors, Inc. Toledo Ohio. Great image is very similar to the 1945 press release of the CJ-2A Post-hole digger demo.”

forth-worth-matchbook-jeep-post-hole-digger4 forth-worth-matchbook-jeep-post-hole-digger5 forth-worth-matchbook-jeep-post-hole-digger6 forth-worth-matchbook-jeep-post-hole-digger7 forth-worth-matchbook-jeep-post-hole-digger8

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Quackpot Poster on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

Adam shared this ebay auction for another Quackpot poster. The image below is from a 2013 auction (it’s a better quality image than the one posted to eBay).

View all the information on ebay

1944-motor-pool-quackpot-poster1

“THIS AUCTION IS FOR ONE VINTAGE, ORIGINAL “QUACKPOT MAINTENANCE” U.S. ARMY CONSERVATION PROGRAM POSTER

DATED – 1944, 20X14 INCHES IN SIZE

VERY GOOD SHAPE OVERALL. SOME SMALL TEARS ON EDGES. THE POSTER WAS FOLDED IN THE MIDDLE SO IT HAS A CREASE.

PRINTED ON POSTER: U.S. GOVERMENT PRINTING OFFICE -1944- 0-612414
ARMY CONSERVATION PROJECT NO. 121-021

SHIPPED ROLLED
RARE,VINTAGE JEEP/WW11 POSTER”

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1950s There’s a Jeep for Your Job Video

• CATEGORIES: Advertising & Brochures, Features, videos • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: This video is making the rounds on FB, again, so, I figured I’d repost it.

Original Post March 2017: Listed as a 1940s promotional film, the inclusion of CJ-5s and the exclusion of DJs and FCs suggests to me it was created in 1955. There’s an extended look at a cargo personnel carrier near the end of the video There are also a variety of specialized equipment and hardtops shown.

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Kelly Manufacturing Company’s PTO Winch

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Donald was kind enough to share example pics of the Kelly/Braden data tag and serial number tag.

kelly-winch-by-braden-tag

kelly-winch-by-braden-tag-serial-number

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Originally Posted July 16, 2016:  I never knew Kelly private labeled Braden PTO winches. Here’s a rare brochure that covers the products.

kelly-jeep-winch-brochure1 kelly-jeep-winch-brochure2

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AMC Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Chris has this Jeep sign up for auction on eBay.

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jeep-sign-chris

“Vintage AMC Jeep Dealership Sign 10ft X 2ft Good Color Displays Well No Reserve.

This sign is an original dealership piece. It has been repurposed. If you look closely at pictures you will notice older letters that once spelled out “Shafers Exxon PH 392-5646 Jeep”. Obviously it was used once as this advertisement but was repurposed to what you see now. As you can see it displays well either outside or inside. The photo of it on top of white table is backlit and displays good. It does not have a lightning element. I simply placed a flashlight behind it for photo. The ghost letters do appear in direct sunlight as shown by photos. Also the aluminum frame around the sign is in good condition but is missing an end cap on the left end. Please look closely at the pictures and if you need to see more please let me know. This is a rare one off for any Jeep sign collection!

As for the history, it came out of rural WV and was on display at a dealership near Rupert WV according to previous owner. I have attempted to do research on the phone number and dealership with no success. This is a local pickup only auction. Sign is located approximately six miles off of I-81 in SW Virginia. No reserve auction. Please do not ask me to end the auction for some ridiculous offer. If you’re that interested in the sign simply place your max bid and let the auction play out.”

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1955 CJ-5 Fire Engine Brochure

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

In 1954, as part of the newly developed marketing campaign following Kaiser’s purchase of the Willys assets in 1953, Willys Motors created  ‘Jeep’ Fire engine brochure SX-229-4, the front page of which is seen below (thanks to the CJ-3B page):

1954-kw-form-sx-229-4-cj3b-firejeep-brochure1

This is the front page of brochure Form SX-229-4. The other pages can be found on the CJ-3B Page.

I was able to finally purchase the subsequent version of the ‘Fire Engine’ brochure, Form # W-229-5. It’s essentially the same brochure as the 1954 version, accept they’ve replaced the 3B with a CJ-5 Fire Jeep. The rest of the art work uses the same CJ-3B images from the 1954 brochure.

1955-cj5-firejeep-brochure-form-w-229-5-1-lores 1955-cj5-firejeep-brochure-form-w-229-5-2-lores 1955-cj5-firejeep-brochure-form-w-229-5-3-lores

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