UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:

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I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.

I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).

So, does anyone recognize and/or have scans of this brochure?

This 4-page station wagon brochure, that I think was printed in February of 1947, is a common one on eBay. It’s got a form number of 472-A-500. One clue to it’s early printing is the prominent use of the term ‘Jeep’, a term that disappeared from wagon advertisements by 1950.

This French-Canadian ad was published in the October 1947 issue of Le Bulletin des Agriculteurs.

UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.

This is how the back side of the brochure when unopened.

The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.

This page shows the brochure fully opened.

This shows how the back side looks fully opened.

This sedan delivery brochure has the odd form number of PDCM1-3CM-949. It’s one of several early wagon brochures that had forgotten to post.

There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).

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This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.

https://texashistory.unt.edu/ark:/67531/metadc1484597/

From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.

This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.

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“Original automobile literature, very good condition”