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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.
UPDATE VI: I located a set of Free-Lock hub instructions that are a pre-view for a later set of near identical Dualmatic instructions. This is clear documentary evidence that Dualmatic was linked to Free-Lock.
UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …
What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.
Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.
Here’s a reminder of the other version of the Free Lock Wrench:
UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.
UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation.
Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.
This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!
UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:
Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!
This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
I thought this ad was interesting, as it promoted the chance to win two free trips to Japan, an offer that probably had little appeal, other than in Hawaii.It was published in the March 12, 1959, issue of the Hawaii Tribune-Herald.
UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:
Originally published May 18, 2016: This book was listed on eBay.
“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”
Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.
The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:
This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:
This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:
Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early OFFICIAL 1946 “J” signage on the front of the building.
“I believe upsate new york, love the mobil oil gargoyle sign as well.”