Advertising & Brochures Research Archives

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1942 Americar Brochure w/ Willys MA Photos

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

This 1942 Americar Brochure includes a page that shows the Willys MA. I dropped out of the bidding at $30. I’ll keep my eye open for a cheaper version of this brochure.

https://www.ebay.com/itm/1942-Willys-AMERICAR-JEEP-PICK-UP-PANEL-DELIVERY-Truck-Dealer-Sales-Brochure/363291618312

Here’s the page with the MAs on it.

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The following images might show the entire brochure in the correct order. Note the page showing the Americar’s “Willys Chassis” … anyone know how similar this was in size to the wagon chassis?

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Winter Park Villager: A DJ-3A Surrey Pulling a Matching Trailer

• CATEGORIES: Advertising & Brochures, DJ-3A, Features, Old News Articles, Postcards • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE:  The two post cards at the bottom of this post were on eBay several years ago. I recently came across some newspaper clippings that give background about the Winter Park Villager tram’s purpose. The service began November 28, 1966, but I could not find an end-date.

This first article discusses the jeep tram’s beginnings:

1966-11-13-the-orlando-sentinel-winter-park-villager-lores

Article dated November 13, 1966, from the Orlando Sentinel

This next article notes that Monday, November 28th, as the launch date for the jeep tram service.

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Article dated December 1, 1966, from the Orlando Evening Star

This short article from March of 1967 describes some of the tram’s stops:

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March 03, 1967, in the Orlando Evening Star

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This Winter Park Villager shows a DJ-3A Surrey pulling a matching trailer in Winter Park, Florida. One of these postcards is currently on eBay.

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Here’s another view of the same combo. One of these postcards is currently on eBay

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1954? Siebert Willys Ambulance Utility Cars Brochure

• CATEGORIES: Advertising & Brochures, Features, Industrial-Welder-Generator, Willys Wagons • TAGS: , This site contains affiliate links for which I may be compensated.

This undated Siebert Willys Ambulance brochure was probably produced in 1954-or 1955, based on the grille design on page 4. There is no form number on it. Within the brochure the company describes three different ambulance options.

  1. One was called an Ambulance Utility Wagon and is featured on the backpage. It appears to be a basic sedan delivery with added first-aid/ambulance equipment.
  2. The company also produced a Willys Custom Ambulance, which included side windows and a “deluxe interior”.
  3. The third was called the Willys Ambulance Bus (originally called the Willys Ambulance in a 1951 brochure). It was a lengthened 4-door (with the rear doors set up as suicide doors), along with other mods.

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Derek provides more information on the Siebert Ambulances and has additional pics on the CJ-3B page.

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JEEP — Joint Effort Extra Pay Slogan

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Maury forwarded this “JEEP” pin that’s available on eBay. Does anyone have any history on the slogan “Joint Effort Extra Pay”? It would be easy to jump to the conclusion that this was some kind of Willys-Overland or Willys-Motors factory worker incentive program, but I’d want more evidence before concluding that.

View all the information on eBay

“Vintage, JEEP FACTORY PIN (Joint-Effort-Extra-Pay) 1-1/2 x 3/4 Inches”

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A web search yielded a second item with the same logo, except this time on an ashtray with the an accompanying “A W” logo.

https://avaluer.org/explore/27456590-alan_wood_steel_co___stainless_ashtray_jeep_joint_effort_extra_pay_enamel_emblem

jeep-joint-effort-extra-pay-ashtray1 jeep-joint-effort-extra-pay-ashtray2 jeep-joint-effort-extra-pay-ashtray3

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1960? Jeep Family Brochure in French

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

As discussed on this page, which shares the English version of this brochure, given the “hockey stick” style of the 2WD wagon and the one-piece wagon and truck windshields sometimes shown, this could have been a 1960 brochure. And, it may have been European focused given the French and Enlightenment versions.

Here is the French version fo the brochure:

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Comparison of Five Wagon/Truck Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s an updated version of the post that separates the 1950-1952 oversize truck brochure from the sedan delivery wagon brochures with similar designs.

Originally Published Feb 26, 2021: I was inspired to purchase and learn more about the brochures below after realizing that a poster I saw during a visit at Dave Antram’s place in 2013. Here’s a photo of it:

2013-06-willys-jeep-poster

 

While I originally thought these brochures were all printed in early 1950, I’m now less certain, as Colin pointed out that #1 (4WD Willys Truck) mentions “Key Starting”, which appeared in 1952. In addition, one of the truck brochures has “1951” printed on the subheading. I suspect we’ll never get firm evidence on the publish dates of these:

You can view the original scans using the following links:

  1. The upper right New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (Copper?)
  2. The upper left New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (blue) 
  3. The lower left Sedan Delivery Export brochure with the “New” Hurricane (red)
  4. The lower right Sedan Delivery with “Famous” Hurricane is here (blue): 

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And now the trucks from the same period. I don’ have full scans of the bottom two trucks:

  1. The upper left NEW 4WD WILLYS Truck brochure
  2. The upper right NEW 1/2 Ton WILLYS Truck brochure
  3. The lower left is of a French 4WD Willys Truck brochure:
  4. The lower right brochure is a 1951 Willys 4WD Truck Brochure

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Then there is this oddball Willys Delivery Sedan brochure that has the same front as the brochure above, but unfolds differently, is black and white, and has content arranged differently on the interior pages:

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1946 ‘Come in and Drive a Jeep’ Ad

• CATEGORIES: Advertising & Brochures, Features, Old News Articles, Women & Jeeps This site contains affiliate links for which I may be compensated.

Instead of qualifying for the WACs, it might have been easier to wait two years and drive a jeep with no strings attached! This ad published in the May 29, 1946, issue of the Knoxville News for the Sam Horne Company shows a woman test driving a jeep.

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