Advertising & Brochures Research Archives

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August 1960 Traveller Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I bought this rare Traveller brochure off of ebay, one I’d never seen. It’s printed on a heavier than usual paper, almost card stock thick. This is the earliest example of a Traveller brochure that I’ve seen. This brochure is form number 8-9-tr-60-8-1.

This brochure starts as a 5.5″ x 8.5″ brochure. Here’s the front page. The use of “Traveller’s” plural refers to the 2WD and 4WD as separate models. A 1961 brochure used the singular Traveler and did not show the 2WD with its different styling, but a 1962 switched back to the plural Travellers.

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Here’s the back:

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The brochure opens horizontally to reveal this page:

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The brochure opens vertically to reveal the brochure’s center page (11″x17″):

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Here’s the full back:

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July 1956 Willys Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of the July 1956 four-page service and parts news introduces the Power-Lok differential upgrade, a dealer installation option. A news item on page three seems a little bit too enthusiastic about the clutch adjustments, as the article claims one in three adjustments leads to a clutch overhaul (and service profits).

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June 1956 Willys Service and Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This four page issue notes on page two that June 1956 was “Dent’s out of Fenders” month or, I did you not, “DOOF”!?! I don’t know what to do with that info.

Page three references what may be causing a few DJ-3A noises. One note refers to the “clutch driven disc hub”, which can cause a vibration issues between 33 and 45mph, but I’m not familiar with that part. There are a couple other solutions for particular noises listed.

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1950s South African Angus Fire Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

This rare brochure for an Angus “Invincible” Fire Engines was produced for South Africa. I looked for an example of an Angus Willys Fire engine jeep, but could not locate any examples. I had hoped this brochure had more images, but there’s only the one image on the cover.south-africa-angus-willys-fire-jeep-brochure1-lores

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May 1956 Willys Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

After a few dud issues, this one has a few interesting items. Page two devotes almost half a page to Vacuum Power Brake Kits, like the kind that was installed on the DJ-3A when we bought it. This article shows that their installation was more common than I suspected.

On page four, there’s an article about the new “Fresh-Air” heater and cab ventilator and some of its advantages, along with a kit number. Also on page four, there’s an interesting article about the top bow rear brackets. First, their installation was cancelled in late 1955, but then Willys reversed that decision and added them again. So, there are some stock models made 1955 that didn’t have them.

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