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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Many thanks to Glenn Byron for sending me a box of documents to share with everyone. Some of the docs, like the one below, are copies made for Glenn by Dave Antram. So, thanks to Dave as well. This is Volume four, Issue number 1.
This was listed on eBay, but didn’t sell. The form number is DM59-9 and the calendar matches the year 1960 (including that year’s leap year). This can also be made into a mobile.
“THIS AUCTION IS FOR A COMPLETE, RARE, ORIGINAL , USED, (1955?) WILLYS JEEP SALES/DEALER CALENDAR.
THE CALENDAR CAN BE BUILT INTO A HANGING ORNAMENT OR AS A DAILY DESK CALENDAR. THE CALENDAR ALSO HAS COLORED DRAWINGS OF THE WILLYS CJ5, PICKUP, UTILITY WAGON AND FC-170.
GOOD COLOR AND GRAPHICS. VERY GOOD CONDITION OVERALL. SOME PERFORATION SEAMS ARE LOOSE IN PARTS, BUT CALENDAR IS COMPLETE AND IN ONE PIECE.
This brochure doubled as a dealer poster. When unfolded it measures 22″ x 17″. The brochure is dated 1961, which was several years before the company introduced it’s Orrville produced hardtops.
This is the folded front:
This is the folded back:
The brochure opens vertically, revealing this “Sell Power” page.
The brochure then opens horizontally, revealing this page:
The Jeep Corporation General Products Division eventually became AM General. This 1970 brochure showcases a variety of vehicles offered, but also included a brief history, including a few diagrams of FJs. However, they mislabeled an FJ-3 as an FJ-3A. Also, it’s nice to see the difference between an FJ-6 and an FJ-6A.
UPDATE II: A big thanks to Graham for sharing this early brochure on the Hotchkiss licensed CJ-3B for the growing Hotchkiss CJ-3B thread.
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UPDATE (Originally posted in Feb 2020): I’ve combined multiple Hotchkiss brochures into one post, along with some better pics.
1. This first brochure might be the earliest? I only have the front page. It was posted to eBay back in 2020:
“A rare original Hotchkiss Willys Jeep brochure undated c1950’s with French text. Brochure is very small format 4pp fold out illus in line drawings, no photos and is in very good condition.”
2. This Hotchkiss CJ-3B brochure appears to have been made in coordination with the Willys-Overland Export company, as some of the imagery and design is similar. Given the CJ-3B was considered the “New Jeep”, I’d say this brochure must have been published in 1953. Note the engine.
Below is the French version of the brochure, which is on eBay. The one below that is one from my collection.
3. Now, compare the one above to the one below. As you can see, there are similarities and differences:
“GOOD COLOR AND GRAPHICS. VERY GOOD CONDITION OVERALL.
THE NAME “HOWARD L. APPLEGATE” IS STAMPED ON IT.
A RARE AND ORIGINAL PIECE OF WILLYS JEEP SALES LITERATURE”
This rarely available postcard popped up on eBay the other day. Given the grilles on the wagon and truck, plus the FC-170 pictured, I’d say this is a late 1957 postcard.
I snagged this rare 40+ page brochure off of eBay. I am guessing that this was printed before the FC-170 was introduced in the summer of 1957, because the FC-170 page was a drop in page without a page number.
One aspect of this I found interesting was that the brochure leads off with the CJ-3B, which wasn’t something happening in the US domestic brochures, where the CJ-5 was more likely to be published first. Also, the last page shows an “Authorized Service & Genuine Parks logo I can’t remember seeing on brochures or signs.
Finally, these scans aren’t quite as nice as others I have done. The scanning app I was using was forcing me to begin paying a monthly fee of $10/mo and I wasn’t interested in doing that, so I’ve been experimenting with other scanning apps, but having found anything that thrills me yet.
I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.
I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.
Here’s the front of the unopened brochure.
Here is the back:
The brochure opens vertically first:
It then opens horizontally:
Part of the brochure then folds down to reveal this fully opened page: Continue reading →
The seller wants $40 (plus shipping) for this beat up four-page brochure, but it does seem a rare one. Given the included picture of the pen, I’d say this is about 8.5 x 11 when unfolded fully.
This wants about $53 (plus shipping) for this brochure. One edge is rough. It appears the brochure unfolds twice. The two pics below show both sides completely unfolded.
“1960’s WILLYS CJ-6 Australian Sales Brochure. VERY RARE. Includes Ute Wagon & Soft Top. Very few CJ-6’s were manufactured in Australia ( perhaps 1000 ). Super rare brochure. Four A4 pages that fold out to poster. Suit Framing.”