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“ITEM: c1950 Jeep “PARTS” – Original Car Dealer Sales Brochure / Card
DIMENSIONS: About 8 x 5 inches having 1 pages.”


View all the information on eBay
“ITEM: c1950 Jeep “PARTS” – Original Car Dealer Sales Brochure / Card
DIMENSIONS: About 8 x 5 inches having 1 pages.”
I snagged this rare 40+ page brochure off of eBay. I am guessing that this was printed before the FC-170 was introduced in the summer of 1957, because the FC-170 page was a drop in page without a page number.
One aspect of this I found interesting was that the brochure leads off with the CJ-3B, which wasn’t something happening in the US domestic brochures, where the CJ-5 was more likely to be published first. Also, the last page shows an “Authorized Service & Genuine Parks logo I can’t remember seeing on brochures or signs.
Finally, these scans aren’t quite as nice as others I have done. The scanning app I was using was forcing me to begin paying a monthly fee of $10/mo and I wasn’t interested in doing that, so I’ve been experimenting with other scanning apps, but having found anything that thrills me yet.
I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.
I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.
Here’s the front of the unopened brochure.
Here is the back:
The brochure opens vertically first:
It then opens horizontally:
Part of the brochure then folds down to reveal this fully opened page: Continue reading
The seller wants $40 (plus shipping) for this beat up four-page brochure, but it does seem a rare one. Given the included picture of the pen, I’d say this is about 8.5 x 11 when unfolded fully.
This wants about $53 (plus shipping) for this brochure. One edge is rough. It appears the brochure unfolds twice. The two pics below show both sides completely unfolded.
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“1960’s WILLYS CJ-6 Australian Sales Brochure. VERY RARE. Includes Ute Wagon & Soft Top. Very few CJ-6’s were manufactured in Australia ( perhaps 1000 ). Super rare brochure. Four A4 pages that fold out to poster. Suit Framing.”
UPDATE: This brochure is one of three for sale as a part of the this 3-brochure eBay auction.
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Originally posted September 25, 2020:
This brochure has a form number of CJ3A-M1-250M-9-49, which seems to indicate it was published in September of 1949. Some of the art for this brochure was completed a year and a half earlier for a newspaper ad (see bottom of post).
UPDATE: This was first posted March 20, 2018.
This post began as a reference to a Farm Collector article about Jeep Loaders by Jim Gay. It turns out that there were several loaders that weren’t included. Below you’ll find the most complete list I’ve been able to assemble.
FARM COLLECTOR ARTICLE:














This 22 page brochure is something I found on a non-ebay auction. I had to buy it with some other stuff I already had, but I couldn’t pass up this rare (perhaps 1-of-a-kind) brochure. I hope it helps someone down the line.
UPDATE: Matt thought I should add this billboard to this thread.
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This really neat color slide documents a Setaro’s Willys Motors Billboard ad. The only issue I see is the price of $79.99! Setaros was in New Haven, CT. I’ve included an ad published in the Yale Daily News Newspaper from January 13, 1948.
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“Original Kodachrome Red Border Slide 1949 – Jeep Station Wagon Billboard. Beautiful vintage original slide. Comes as shown and described. Very rare!”
This is the newspaper ad from the Yale newspaper historical library archives:
This brochure from Canada is from CS 5-57X. There was a US domestic form CS 5-57, but it was very different.
This is the front of the flyer:
The brochure opens vertically into this:
The brochure then opens horizontally into this:
This shows the back fully opened:
This Canadian version of Form No. 59-03 highlights the “Maverick” model, while the US Domestic version did not (see example at bottom).
Here’s a comparison between the Canadian and US Form No. 59-03: (sorry for the poor quality of the right image .. it turns out I don’t actually have that brochure)..
Located in San Francisco, this sign supposed hung at Sherpa’s Auto Parts. Pretty cool sign. 8′ x 4′
https://www.facebook.com/groups/227689400988963/posts/1857446118013275
“This sign is an awesome addition for any man cave. This sign hung in the Scherba’s Auto Parts Store on 32nd and Taraval Streets in San Francisco’s Sunset District for years before the store closed (currently the store is an O’Reilly’s). The sign is made from wood and is roughly 8 feet long and 4 feet wide.
This features a WWII era Jeep and the words “Military Jeep 1944” below the graphic. The price above is my “I don’t want to sell it” price so low ball offers will just be ignored.
I’m also open to trades of 50’s & 60’s porcelain automotive signs, Jeep grills, or street legal dirt bikes.”