This 22 page brochure is something I found on a non-ebay auction. I had to buy it with some other stuff I already had, but I couldn’t pass up this rare (perhaps 1-of-a-kind) brochure. I hope it helps someone down the line.
Advertising & Brochures Research Archives
1949 Slide Showing Billboard w/ Wagon on eBay
UPDATE: Matt thought I should add this billboard to this thread.
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This really neat color slide documents a Setaro’s Willys Motors Billboard ad. The only issue I see is the price of $79.99! Setaros was in New Haven, CT. I’ve included an ad published in the Yale Daily News Newspaper from January 13, 1948.
View all the information on eBay
“Original Kodachrome Red Border Slide 1949 – Jeep Station Wagon Billboard. Beautiful vintage original slide. Comes as shown and described. Very rare!”
This is the newspaper ad from the Yale newspaper historical library archives:
May 1957 FC-170 Export Brochure
This brochure from Canada is from CS 5-57X. There was a US domestic form CS 5-57, but it was very different.
This is the front of the flyer:
The brochure opens vertically into this:
The brochure then opens horizontally into this:
This shows the back fully opened:
March 1959 Maverick Canadian Brochure
This Canadian version of Form No. 59-03 highlights the “Maverick” model, while the US Domestic version did not (see example at bottom).
Here’s a comparison between the Canadian and US Form No. 59-03: (sorry for the poor quality of the right image .. it turns out I don’t actually have that brochure)..
Auto Parts Sign with Bantam BRC-40 Image $800
Located in San Francisco, this sign supposed hung at Sherpa’s Auto Parts. Pretty cool sign. 8′ x 4′
https://www.facebook.com/groups/227689400988963/posts/1857446118013275
“This sign is an awesome addition for any man cave. This sign hung in the Scherba’s Auto Parts Store on 32nd and Taraval Streets in San Francisco’s Sunset District for years before the store closed (currently the store is an O’Reilly’s). The sign is made from wood and is roughly 8 feet long and 4 feet wide.
This features a WWII era Jeep and the words “Military Jeep 1944” below the graphic. The price above is my “I don’t want to sell it” price so low ball offers will just be ignored.
I’m also open to trades of 50’s & 60’s porcelain automotive signs, Jeep grills, or street legal dirt bikes.”
1959? Jeep Family Brochure from Canada
I won this rare brochure off of eBay last week. I’ve never seen another one. Wagons, DJ-3As and FCs dominate the photos.
This is the front page. It is 8.75″ wide by 6.5″ tall:

The back page is blank:
It opens vertically to this size: 
Then opens horizontally to this:
And this view is fully opened at 17.5″ wide by 23.5″ tall:

This is the back fully opened:

Mobile Drilling, Inc, Booklet
I won a HiBid online auction yesterday that included this Mobile Drilling Inc., operation and parts booklet. I am hoping this proves an interesting document!
This was included in an odd assortment of jeep and non-jeep docs.
The DJ-226 Truck Brochure From Canada
This truck brochure from Canada caught my eye on eBay, because it labeled the truck as a 2WD DJ-226. I suspect the brochure is from about 1960.
Japanese Formula Desert Dog Brochure
UPDATE: This post now contains better photos of the brochure.
I purchased this Japanese Formula Desert Dog brochure. I thought it was interesting that both solid and outlined version of the tires were offered simultaneously. I’ll update the pics when I receive the brochure.
Three Ecuadorian Jeep Mailers on eBay
Here are three Willys Overland Export Corporation mailers in Spanish distributed in Ecuador. The look to be printed around 1960 given the blue ‘Jeep’ dot and the single-pane willys wagon. These are priced at $18.00 and are pretty rare.
- View all the information on eBay (8.5″x11″)

- View all the information on eBay (11″x8.5″):

- View all the information on eBay (8.5″x11″):

- View all the information on eBay (11″x8.5″):

October 1950 Salesbuilder
Sadly, I lost this auction, mostly because I was busy with Ann’s newest raised bed garden (almost finished). Anyway, it appears a bidding war boosted this rare issue to $40 and change. Thankfully, the seller published photos of all the pages.
This issue contains a little mini brochure in the middle titled “Used Car Salesbuilder, a Common Sense Review”, which might have been related to the 1950 ongoing “Willys Makes Sense” ad campaign.
Note the ad for what looks-to-be an Al-toy wagon on the last page.
1955 Ad from Buffalo Auto Show Program on eBay
This unusual ad appeared in a Buffalo Auto Show program in 1955. The CJ-3B was only two years old at this point, yet doesn’t make the cut for the ad. Clearly the emphasis was on the CJ-5.
View all the information on eBay
“Buffalo Auto Show Program 1955. Original magazine ad / page, source issue & date stated when known. Two-page ads noted. 8 1/2 x 11″ +/-. Dimensions given, if any, are approximate. Scans large to show any defects. Unseen defects described. VG or better condition. Item complete as issued unless otherwise stated.”

































