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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This 1957 French-Canadian ad for the Forward Control Jeep was published in August. The magazine is unknown.
This ad appeared within the classified ad section of the October 04, 1946, issue of the Minneapolis Star. It was posted by American Motor Sales, which was located at 1220 West Broadway. Whether the company actually had Ford GPs for sale isn’t clear; most likely, it was just standard MBs or GPWs.
A few days later, the Downtown Chevrolet Company advertised in the October 09, 1946, issue of the Minneapolis Star that they had 100 surplus jeeps available for customers:
Subsequently, an ad was placed by Twin City Motors, which also claimed to have jeeps (either GPWs or FORD GPs or both):
So, how did these companies obtain the jeeps? As we saw yesterday, there were some bidding opportunities that allowed Hyman Berg and others the opportunity to purchase multiple prototype jeeps. So, perhaps these Minneapolis-based companies also scored some prototypes that way?
What we do know is that the government was selling jeeps to veterans (previous stories highlight sale in Hawaii and California). And, those jeeps sold pretty quickly.
For example, in late 1945, the government’s War Asset group put 10,000 jeeps up for purchase by veterans. Those 10,000 jeeps were promptly sold (November 30, 1945, the Star Tribune):
A month later, an article from the Dec 08, 1945, issue of the Minneapolis Star, announced that another batch of 10,000 jeeps had been made available as of December 1945:
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This is Koenig bulletin #156, one that I finally purchased and scanned. This brochure marked a change in model numbers from Koenig’s 1955 brochure; the “-5″s were eliminated in favor of individual hardtop numbers (which I imagine was easier for consumers to understand). See a Koenig hardtop brochure history here.
This Berg’s brochure is interesting in that it contains no references to the CJ-2A or a civilian jeep, suggesting that it came out between 1944-1945 (to me it looks a little earlier than this Berg mailer). Within the flier, Berg claims Berg Truck & Parts Co. was begun in December of 1942 to sell JEEPS. He also notes that the company had appeared in news reels, magazines, and Life Magazine.
Here’s the front page of the brochure:
This is the back page. 
When opened, you’ll find this third small page. Since Berg is offering standard jeep parts for sale, it can be assumed that this flier is at least from 1944. Note the trailer chassis ad, too.
When flipped over, the brochure offers an array of Ford, Willys, and Bantam jeep parts.
When fully opened, there are even more military-related parts, but no word of civilian parts:
This is how the back looks when fully opened.
Interestingly, while Berg’s Truck Parts may have opened in 1942, Berg didn’t receive any jeeps until November of 1943 and it was only 16 jeeps (likely aall were prototypes). Here’s a report of those first jeeps from the November 27,1943, issue of the Chicago Tribune:
A month later, in December of 1943, this press photo showed the ‘King of Jeeps’ himself Hyman Berg loading up one of those jeeps, a Bantam BRC-40:
The one-page brochure is Bulletin 149 from Koenig Iron Works and showcases the full hardtop (more on Koenig hardtops here).
This January 1957 ad appeared in an unknown publication on behalf of Willys of Canada.It featured an introduction to the new FC-150.
This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.
This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.
You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.
This ad appeared in a 1957 magazine, but don’t which one. It shows the truck, FC-150, Sedan Delivery (4wd?) and CJ-5. I guess the 3B isn’t profitable? Given the lack of an FC-170, I’d say this was likely printed early in 1957.
The most interesting this to me about this brochure is that the front of it shows the wagon in front of 1962 Seattle World’s Fair icons. In terms of brochures, based on what I’ve seen, Willys-Overland and Willys-Motors didn’t usually include that kind of iconography.
This is the front:
The back (when unfolded) is blank:
Unfolding the brochure vertically yields these images:
Opening either wing reveals the unfolded imagery:
This shows the unfolded back:
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