Advertising & Brochures Research Archives

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March 1947? Universal Jeep in Industry Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’ve had this brochure for years, but never got around to scanning it until now. It’s form 473A250, which might mean it was published in March of 1947. This brochure folds out horizontally with four panes.

Scannable Document

Scannable Document

Scannable Document

Scannable Document

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These next two images show how the entire brochure folds out, front and back.

Scannable Document

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May 1950 “Made-to-Order for Sportsmen” Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad appeared in the May 1950 issue of Outdoor Life.

View all the information on eBay

“Outdoor Life 5/1950. Original magazine page. NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [8 1/2 x 11″+/-]. Two page ads noted. Occasional small edge splits not affecting image or type may be present.”

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1949 Jeepster Sales Tool Brochure for the Sales Force

• CATEGORIES: Advertising & Brochures, Documents, Features, Jeepster This site contains affiliate links for which I may be compensated.

This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.

Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton  “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.

Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??

Some of these pages worked better when shown together, so I’ve sewn together a few of them …

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Portuguese Jeep Ads

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, International This site contains affiliate links for which I may be compensated.

I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.

These ads have some neat illustrative work.

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June 1947

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1948

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1947

Here are pics showing 1/4 of his collection of ads:

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