This is a good ad for the Structo Ride-on Fire Jeep. It appeared in the September 1961 issue of Playthings magazine.
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“You get 1 sheet, 2 pages.”
This is a good ad for the Structo Ride-on Fire Jeep. It appeared in the September 1961 issue of Playthings magazine.
View all the information on eBay
“You get 1 sheet, 2 pages.”
UPDATE: Steve spotted this interesting post that shows a hoard of envelopes sent by customers and dealers to Olympic that was found. It’s kind of cool.
“There were over 100 covers here, and I have scanned a number of them above to share with members. A few were pre-war 1930s.
There are amazing array of origin country, commercial covers from the 1940s mainly. They have never been near a stamp dealer for ~65-75 years.
Burma, Portuguese India, Iran, Iraq, Cyprus, Malta, Southern Rhodesia, Thailand, Malaysia, France, China, Netherlands indies, Sarawak, Uganda, Belgium, Portugal, Turkey, a real early Israel cover, Egypt, Trinidad, Fiji, South Africa, Argentina, Sudan (several!), Lebanon, Ceylon, Greece and
There is a 1949 India Gandhi commercially used – a $50-$100 cover in today’s market. Who would know – 1949 Gandhi stuff is white hot.
Includes Registered mail and Postage dues assessed etc. Pretty much all of them sent to Olympic Spark Plugs Pty Ltd in Melbourne.”
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This May 29, 1946, ad out of Australia in “The Bulletin” shows what I believe to be a depiction of two Chinese women driving a jeep.
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“Olympic Spark Plugs Large Full Page Original Advertisement removed from a 1946 Australian Newspaper and in good condition for age having some marks and creases and age yellowing and minor damage around the edges. PLEASE NOTE the minor damage around the edges. Size of the paper which the advertisement is on is 43 cms x 27 cms. It would look good framed on your wall or displayed with your Olympic Spark Plug Collection or if you collect Spark Plug Memorabilia. This advertisement would be hard to find in this size.”
UPDATE: **SOLD** Was on eBay.
This ad was published in an Australian farming magazine.
“Australian Jeep Original Advertisement removed from a 1958 Australian Farming Magazine and in good condition for age having some marks and creases and age yellowing of the paper. Size is 18 cms x 24 cms. It would look good framed on your wall or displayed with your vehicle at a car show.”
An eBay seller has several lots of full-size jeep brochures for sale.



UPDATE: After reading this more carefully, I agree with Don that this is likely something that was aimed as dealers. It is an odd piece for sure.
This ad came to me from eBay and has “KW 258” printed in the lower right, which I am interpreting as February 1958 (but I could be wrong). It is more of a “use your jeeps on the farm” type of ad, which Willys Motors seemed to be going away from in the US by this time.
This unusual brochure shares information about the Baby-jeep, a bassinet available in three colors–blue, ivory, and salmon–that was produced out of Holland. The brochure includes a small, illustrated jeep on the cover. It’s printed on thick paper that makes for a nice brochure, but I’m still not sure why it is call a “Baby-jeep”.
These three Kaiser-Willys ads demonstrate a national campaign ad offering to dealers who wanted to share the news that Kaiser and Willys vehicles were being sold under the same brand. Though the purchase was announced in the spring of 1953, the ad campaign was introduced until the fall of 1953 after the sale was completed (See the June 1953 ad at bottom that introduces a new dealer, but doesn’t mention Kaiser).
The imagery and order of the blocks is interesting. Though Kaiser purchased Willys-Overland’s assets, for the extensive network of Willys dealers the experience was the opposite; they were adding Kaiser products to their Willys sales portfolios. I expect this explains why the Kaiser block is pictured being added to the Willys block rather than the other way around.

This ad was published on November 05, 1953, in The Times out of Shreveport, Louisiana, by Dixie Kaiser-Willys.

This ad was published on October 08, 1953, in the Birmingham News, out of Birmingham, Alabama, by the Roy Bridges & Co., Inc.

This ad was published on November 15, 1953, in the Great Falls Tribune, out of Montana, by Robinson Motor Co.
A June 5, 1953, full-page ad out of California introduced Haley Motors, a new “Willys” dealer. Though the merger had been announced, it wasn’t finalized until the fall of 1953; this likely explains why there was no mention of Kaiser in this ad.
In 1953 Willys-Overland shared these mat examples of ads on one page (15″x20″) with its dealers. I’m amazed that any of these surprised, as it is printed on newspaper.
The Form-104 Selective drive brochure I’ve seen previously, but I’ve not seen the 1961 Power-Lock brochure.
This Power-Lock brochure is a tri-fold brochure that folds from 3.5″ x 5.5″ to 10.5″ x 5.5″
This folded Cutlass Selective drive brochure has a form number of 104, but lacks a date. It is small, only folding in half from 3.5″ x 5.5″ to 7″ x 5.5″