In 1953 Willys-Overland shared these mat examples of ads on one page (15″x20″) with its dealers. I’m amazed that any of these surprised, as it is printed on newspaper.
Advertising & Brochures Research Archives
Cutlas 1961 Power-Lock and Selective Drive Brochures
The Form-104 Selective drive brochure I’ve seen previously, but I’ve not seen the 1961 Power-Lock brochure.
This Power-Lock brochure is a tri-fold brochure that folds from 3.5″ x 5.5″ to 10.5″ x 5.5″
This folded Cutlass Selective drive brochure has a form number of 104, but lacks a date. It is small, only folding in half from 3.5″ x 5.5″ to 7″ x 5.5″
Chimpanzees and Battery Powered Jeeps
UPDATE: A newspaper article from May 20, 1950, published in the St. Louis Globe-Democrat, provides more information about the jeep-driving circus chimp named Nero. He passed away later in the year.

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Originally Posted January of 2013: This 1950 postcard shows some chimpanzees driving a battery powered jeep. They were part of a Chimpanzee show at the St. Louis zoo started in 1925. Chimps were taught to ride bicycles, tricycles, motorcycles, ponies, a Great Dane, and more. You can learn more about them in the January 8, 1951, issue of Life Magazine.
“VINTAGE POSTCARD – CONDITION: VG. DATE/ERA: 1950s-60s. Standard Size 3.5×5.5.”
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You can view some additional pictures at Jalopy Journal (scroll part way down the page). The quality seems good enough that they may be from Life Magazine, but I tried, but failed to locate their original source. Here is one of the images.
On December 13, 1950, several newspapers announced that Nero had passed away. Here’s an article from the Southern Illinoisan:
1963 Jeep News International Vol. 9 No. 7
I have a two year gap between my 1961 issues of Jeep News and this one from late 1963. During that period, the name was changed from Jeep News to Jeep News International. The use of months as part of the dating system were dropped in favor of using a volume and issue number.
Not surprisingly, the introduction of Wagoneers and Gladiators changed the focus to the full-size jeeps, but there are still legacy jeep photos and articles.
June 1960 Willys Amphibious Tactical Truck Brochure on eBay
At $1499.99, the price on this is a head -ratcher. But, it is an unusual and interesting brochure. It reminds me of the Willys airborne prototype called the Jeeplet or the WAC. Here’s a short video with some pics of it.
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“SUPER RARE 1960 KAISER WILLYS CONCEPT AMPHIBIOUS TRUCK ADVERTISING BROCHURE.”
FJ-3s Make Their Arrival
The arrival of the FJ-3s made the newspapers in a variety of states. This first article appeared in the February 02, 1961, issue of the Bridgeport Post out of Connecticut:
This next article appeared in the October 04, 1961, issue of the Owensboro, Kentucky, Messenger and Inquirer.
The Mitchell, South Dakota, Post Office may have only purchased one FJ, but it still made the paper:
Here’s an add for the followup model, the FJ-3A .It appeared in The Lawton Constitution out of Oklahoma on January 07, 1962.
This is the more common version of the FJ-3A ad published across the country:
Berg Truck & Parts Company Ads in Popular Mechanics
The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

February 1946 Ad in Popular Mechanics, the earliest one I could find.

By June 1946 Berg was advertising Amphibious vehicles.
A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.
This was the latest Ad from Berg that I found, though my searches were not extensive.
November 1952 Canfield Wrecker Catalog **SOLD**
UPDATE: **SOLD** Was on eBay.
This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.
“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”
1958 St. Valentins Dance & Frolic with Jeep Ads on eBay
This odd item includes two ads with FCs.
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“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”
CJ-5 Jeep Sign on eBay
Cool sign!
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“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”




































