Advertising & Brochures Research Archives

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Circus Themed Dealer Contest plus Record **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Was on eBay.

This oddity was auctioned on eBay in 2020. It’s a neat piece for the right person; I haven’t decided it I’m the right person or not yet.

jeep-sales-circus-record0 jeep-sales-circus-record1 jeep-sales-circus-record2 jeep-sales-circus-record3

“A splendid advertising promotion for a Factory-funded contest between dealers to sell Kaiser Jeep products. 7 1/4″ x 7 1/2″, slick illustrated paper with a very thin record of the same size, typical of a 45-RPM record – but in this case meant to be played at 33 1/3-RPM.

Jeep Sales Circus contest – undated;
Prepared under the Kaiser Jeep name – inaugurated 1963;
Kaiser Jeep address uses the Postal Code (Toledo 1, Ohio) which was discontinued in 1963 with the inauguration of Zip Codes;
Dealers could win points with each Jeep sale or with Jeep parts, Accessories sales;
No discussion about what you’d win;
Kaiser sponsorship of The Greatest Show on Earth” TV program – ABC-TV – the series ran for one year, 1963-1964.
A splendid and very uncommon sales promotion. Note – a glued strip attached the record to the brochure – directions called for the cover to be folded under the record and the back cover, and played on your record player in that format – the brochure and the record all show the center hole drill. This record was detached from the glued strip.”

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April 1954 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

A big thanks to Barney Goodwin (of Barneys Jeep Parts) for sending me this early edition of the Kaiser Willys News. This is issue #3. A couple interesting things about this issue. Perhaps the biggest curiosity is that there isn’t much related to jeeps in this issue, confirming that even by early 1954 there was still a lot of integration still going on. Issue #2, seen in the post below, also didn’t have much information related to jeeps. Volume 4 of the newspaper, which appeared in May (and can be seen below the #2 issue), had a few more jeep specific references.

Scannable Document Scannable Document Scannable Document Scannable Document Scannable Document

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1956 Blackhawk Jeep Jack

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This brochure originally appeared on eBay in 2013. This image recently popped up on Facebook along side an actual Jack. So, I’ve included that image with this 1956 Brochure:

IMG_0981

 

1956-blackhawk-jeep-jack

“Year: 1956
Type: Original Print Ad
Grade: Very Fine ++
Authentication: Dual Certificates
Image: Two-Color
Approximate Size (inches): 7.75 x 11
Approximate Size (cm): 20 x 28
Description and Condition
This is an original 1956 two-color print ad for the Jeep-Jack, from the Blackhawk Manufacturing Company in Milwaukee, Wisconsin.

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1958-1960 Cutlas Power-Lock Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: This version of the Power-Lock brochure was posted to eWillys in May of 2023.

I hadn’t seen this version of the Cutlas Power-Lock brochure. Given the 1959 date, this is likely one of the earliest Power-Lock brochures. This brochure doesn’t not include a form number.

cutlas-powerlock-brochure-wl6-model

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UPDATE April 16, 2020: The bottom brochure examples show a brochure from 1958, probably Cutlas’ first one. You’ll note that the brochure (and the hub itself) was branded “Power-Lock”. However, the 1960 brochure (shown just below this text) lacks any “Power-Lock”branding. Perhaps someone else knows why, but I can find no reason why. Maybe there was some concern about whether the patent would be awarded? (It wasn’t awarded until 1962). 

1960 Cutlas Hub Brochure:

1960-cutlas-hubs-brochure-automatic-hubs1-lores 1960-cutlas-hubs-brochure-automatic-hubs2-lores

 

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Originally posted Feb of 2019:

This Power-Lock was the first hub patented (1958), copyrighted (1958), and sold under the Cutlas brand. As I mention in my Free-Lock article, for reasons unknown, the president of Free-Lock became the president of Cutlas. Even more curious, the last two model of Free-Lock hubs were WL-57 and WL-58.

And, what was the Initial model of the first Cutlas hub you ask? That would be WL-6, shown below (1958 Cutlas Hub Brochure):

cutlas-powerlock-hub-brochure1 cutlas-powerlock-hub-brochure2

 

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Warn Overdrive Catalog from the late 1960s (?)

• CATEGORIES: Advertising & Brochures, Books, Features, OD Saturn/Warn This site contains affiliate links for which I may be compensated.

UPDATE: This was originally posted in 2012, but it’s worth a repost.

Dad never had an overdrive in his jeep, but did have this catalog (No. 1842). I suspect he built a few of these for Al Carroll.

I’ve attached a few random pictures below, but the PDF link includes all the pages and is downloadable to your computer.

http://www.ewillys.com/pdf/Warn-Overdrive-Parts-Catalog.pdf

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1950 Jeepster and Wagon Ad Mats by Congress Electrotype

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I bought these two items off of eBay. If I understand correctly, these are mats, produced by the Congress Electrotype Company, were formed from an original engraving. They were then placed wrapped onto a cylinder with other mats to form a newspaper (or magazine?) page. A metal mold is then created from that, which is used to print the pages.

congress-electrotype-co-ad

congress-electrotype-company

I had erroneously assumed when purchasing them that they would be thick, heavy metal plates (before I understood how the process worked), but they are actually extremely light and pliable. I assume these were extras, never used? They may be a paper mâché of some type (they are that light), which was one of the processes historically used, or something similar,

I’ve taken pics from above and at an angle to show the depth. I have to say that I’m not really sure these were worth buying, but I doubt many survived (these are the first I’ve ever seen anywhere).

This Jeepster ad is 8″ x 8″:
jeepster-ad-congress-electrotype-company1 jeepster-ad-congress-electrotype-company2

This wagon ad is 10″ tall by 6″ wide:
wagon-ad-congress-electrotype-company1 wagon-ad-congress-electrotype-company2

I was able to locate an example of this ad, but it’s a poor example (If you have a newspapers.com subscription, you’ll be able to see it more clearly):

1950-05-20-dunkirk-evening-observer-ny-wagon-ad

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