UPDATE: Dan’s got a good thread related these trucks at the Old Willys Forum. The 1956 June-July issue of Willys News included a reference to this vehicle.

I suspect this brochure, Form W-F56-1, was published in 1956, so I’ll republish it here as we are attempting to move through the 1956 brochure year. My guess is that this eight page brochure was a lunch brochure for the light duty rescue truck.

One great thing is that it has a list of all the equipment that is supposed to come with truck, plus a picture showing how it was organized in the back.

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This brochure form W-1772 (see full version here) is currently priced at $11.95 on eBay (with $5 shipping). It does have a stain on the cover.

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“1950’s original Willys 4 wheel drive book 23 pages advertising / sales brochure.
Brochure remains in nice collectible / visual condition and may show normal minor signs of age, storage and handling such as light creases, spotting, edge or crease wear, micro tears etc.
Any issues beyond normal wear and tear that may impact aesthetic value (larger tears, writing, stains etc.) will be specifically noted and pictured.”

This ad was published in the April 16, 1953, issue of the Dillon Daily Tribune.