This brochure was published in June 1960.

 UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.

I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.

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The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.

There are small differences between the brochures on three of the four pages.

Form SX-228-4:

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Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

View all the information on ebay

This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

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