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Early Novak Conversion Catalog on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

It I hadn’t already bought five pieces from this seller, I might have also bought this one.

View all the information on eBay

“Jeep Vintage Catalog on conversion components by Novak Enterprises Inc. Manufacturers of quality adapters and motormounts.
13 pages in good condition.”

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Part II: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
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This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.

This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.

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Part I: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.

Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!

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1948 A Report On Jeep in Conservation on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another version of the 24-page “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here. It’s priced at $29.95.

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Edgar Kaiser’s 1955 Testimony About the Kaiser Willys Merger

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

In the summer of 1955, Edgar Kaiser Sr. provided testimony to the United State Senate, Subcommitte on Antitrust and Monopoly, regarding the car industry, specifically the history of the  Kaiser Motors Company, it’s post war challenges and how/why it merged with Willys Overland.

There’s lots of interesting details in here, but my takeaway is that Kaiser didn’t believe Willys-Overland was properly leveraging the opportunities of the consumer market for four-wheel-drive vehicles. Moreover, Kaiser had a better dealer network for selling vehicles than Willys-Overland had been able to create.

So, some of this info is useful for understanding the mindset of Kaiser as to the challenges Kaiser Motors faced, before buying the assets of Willys-Overland, and the reasons the company purchased W-0. Given we will be covering the marketing aspect of this time period, it makes more sense why the new Kaiser Willys entity produced so much new literature for the sale of jeeps. Kaiser simply didn’t believe Willys-Overland execs were doing enough to promote jeeps and their capabilities to consumers.

I’ve taken snap shots of the entire testimony, which can also be found online here.

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1946 Bulletin: “The Jeep as a Source of Power …”

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.

Cover of booklet:

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Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:
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Image 2 describes an early drawbar experiment that was later ruled too narrow:1951-case-histories-of-advertising-images2The last image of the bulletin provides evidence that the jeep can get stuck:

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1950s M-38A Heater Kit Instructions

• CATEGORIES: Documents, Features, M-38A1 This site contains affiliate links for which I may be compensated.

I found this M-38A1 Installation Instructions Conversion Power Plant Heater Kit 32 page manual on eBay. It seems a well done and detailed look at how to install the heater kit. Hopefully, someone can use the information.

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Koenig Standard Cabs Model 330 Full & 335 Half Cab

• CATEGORIES: Documents, Features • TAGS: , This site contains affiliate links for which I may be compensated.

The Koenig Standard Cabs Model 330 Full and 335 Half fit CJ-3As, CJ-3Bs, DJ-3As and possibly others.

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Instructions for Koenig Bed Extender 3J90

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

Another installment of my series on how to assemble Koenig stuff. These instructions help guide the installation of a Koenig 3J90 bed extender.

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Koenig Super Cab Instructions for Flatfenders

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This 1959 instruction document ought to be helpful for the owners of Koenig Super Cabs Models 350 Full and 355 Half Cabs.

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