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Part I: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features

This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.

Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!

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PART II: Available On Tuesday …

 

9 Comments on “Part I: 1948 Willys Overland Press Release

  1. Brian Lee

    Very cool document! So glad that you took the risk and bid on it! Thanks for scanning and posting- really great. Is there a page 3 of text missing? The formative years of the company and industry at large are fascinating! Thanks David!

  2. Ted Jordan

    Great score Dave! I’ve actually got what I think is the same book I got a few years back with a collection of literature. I’m anxious to see if your second part of the book has the same as mine. It goes through Wagons , Trucks , Deliveries , Farm Jeep, Fire Engine etc. Also assembly lines at the Willys factory, forge shop and more. Really great stuff

  3. Ted Jordan

    Yes Dave, on first page it’s marked in pencil July6th 1948 Willys Overland Toledo Ohio
    Then stamped I’m assuming maybe the dealership
    Jim Moloney
    867 New York Dr.
    Altadena California
    The stamp is similar to stamps you’d find on a lot of other Willys literature
    Ted

  4. David Eilers Post author

    Ted, mine is marked in small letters in blue ink (APRIL 22, 1948) on the blank front page. I don’t have a stamp or any dealership markings.

    Altadena is about 25 min outside of LA. There was a Kaiser Brothers auto dealership at 1540 S. Figueroa St. Los Angeles (which is now a Honda dealership, but apparently Kaiser Brothers still owns the property or something). This brochure also has Jim’s stamp and a Kaiser Brothers stamp: https://i.ebayimg.com/images/g/pHgAAOSwmONbUi5J/s-l1600.jpg .. I couldn’t find a specific employment connection between Moloney and Kaiser Brothers.

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