Features Research Archives

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1961 ‘Jeep’ Audiovisual Unit Demonstration Video

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Chris spotted this wonderful video showing the capabilities of ‘Jeep’ Audiovisual unit. There are lots of great details, including how to use the PTO to power the generator which operates the equipment. So cool! Thanks to Indiana University for preserving this unique film!

If for some reason the video doesn’t work correctly, go here: https://media.dlib.indiana.edu/media_objects/1r66j7359

 
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1952 4 Wheel Drive Booklet on eBay

• CATEGORIES: Books, Features This site contains affiliate links for which I may be compensated.

Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.

View all the information on eBay.

“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”

4-wheel-drive-booklet

 
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Feb. – Mar. 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

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Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: The March 19, 1948, ad art was later used for this 1949 CJ-3A brochure.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.

Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.

Below are some Runnels-Wiggins ads:

November 14, 1947 The Farm Vehicle That Works 12 Months a Year:

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February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:

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February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:

1948-02-13-runnels-wiggins-jeep-ad-lores

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1943 Photo of Sicilian Kids Filling a Jeep on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(09/25/2019) This scene was part of a Signal Corps News Reel, so there may be film of these kids waving on some internet news reel footage somewhere.

View all the information on ebay

“943 Press Photo Sicilian kids ride American jeep, World War II, Sicily. This is an original press photo. World War II – Sicily. Friendly youngsters crowd themselves into an American jeep, parked on a street in Sicily. Scene is from U.S. Army Signal Corps Newsreel Film. Photo measures 9.25 x 7 inches. Photo is dated 8-10-1943.”

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Caver-Wiggens July 1946 – November 1947

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

Just a few updates today…

Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.

Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.

Below are some Caver-Wiggins ads:

July 05, 1946 Get a ‘Jeep’:

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July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:

1946-07-19-caver-wiggins-jeep-ad-lores

March 28, 1947 The Versatile Farm Vehicle: 

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April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:

1947-04-25-caver-wiggins-jeep-ad-lores

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Testing The Mighty Mite

• CATEGORIES: Features, Mighty Mites, videos This site contains affiliate links for which I may be compensated.

UPDATE: These various photos show the early testing of Mighty Mites.

(02/29/2020) This photo appears to show one of the prototype Mighty Mites. It’s hood number (179849) is 3 numbers away from another Mighty Mite (179846) that appeared in the press video at the bottom of this post.

“1954 Sikorsky S-56 Helicopter Backing Jeep into Cargo area … Press Photo”

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Here’s the Mighty Mite press video:

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Originally Posted May of 2018: The hood and windshield on this jeep are different from the standard Mighty Mite. This may have been an early prototype. See the photo at the bottom for another view of a vehicle that may be one until earlier than the vehicle in the press photo. (the one in the press photo is #179849).

“1954 Press Photo Jeep being loaded into Sikorsky XHR25 helicopter, Connecticut. This is an original press photo. Three loaded jeeps or 26 men can be carried by a new giant helicopter demonstrated at Bridgeport, Connecticut, Monday. The Sikorsky XHR25 is being built in quantity for the armed forces. It has twin engines, retractable landing gear and rotors that fold, making it easy to handle aboard aircraft carriers. It will fly faster than 150 miles an hour. (Aero-Helicopter) Photo measures 10 x 7 inches. Photo is dated 01-19-1954.”

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This is #197848 (from G503): http://forums.g503.com/viewtopic.php?t=195524

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Originally Posted September 2018: Cool, but odd photo, given the roadway behind it. Lots of competing visual angles.

“This is an original press photo. Light enough to be airlifted by helicopter but tough enough to pull through knee deep mud, the mighty mite is to be produced by American Motors Corp. for the military forces. The mighty mite weighs 1,300 pounds less than the jeep and is 43 inches shorter. It is capable of climbing an 87% grade and can do 57 miles an hour on the highway. Its powerful aluminum die cast, air cooled engine enables the vehicle to carry a payload of 500 pounds while towing another 1,000 pounds over rough terrain. United States – Army – Equipment – Vehicles Photo measures 9 x 7.25 inches. Photo is dated 12-05-1954”

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