This two-page ad was published in the August 1954 issue of Fortune Magazine. It’s titled, “How Willys Versatile Vehicles Help Your Management Cut Costs”.

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UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.

I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.

Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.

In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).

There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.

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This ad appeared in the June or July 1952 issue of Country Gentleman.

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UPDATE: Thanks to Mark we have some background information on the Turner Manufacturing Company: https://www.statesville.com/opinion/o-c-stonestreet-a-closer-look-at-mr-c-h-turner-and-turner-manufacturing-company/article_d376cc29-de76-591c-bcad-62e719909ca6.html.

I’ve also added to the post with some wood working equipment that was also offered by the Turner Manufacturing Company of Statesville, North Carolina.

The Turner company offered a variety of other wood options as well according to the Special Equipment brochure index:

As the original post indicated, Turner produced hay balers as well.

This turner hay baler has some similar elements, but isn’t example the same:

After Willys Motors found it’s groove in 1956, the marketing department continued its Saturday Evening Post ad-a-month pace throughout 1957. The company used the same triple-pane style of ads as it had in 1956, the exception being a two-page, color, introductory ad for the FC-170. Marketing also reused some content from the previous year, but combined that older content with information about the FCs.

For example, the first triple-pane ad, in February of 1957, was very similar to the the June 1956 ad, except that it included an FC-150.

Comparison of similar “Gets there … works there … anywhere!” ads from June 16, 1956, and February 23, 1957.

Here are the next four ads for 1957 in the Post:

These ads appeared in the Saturday Evening Post March 30, April 27, May 25, and June 22 of 1957. The April 27, 1957, ad is mostly a repeat of the November 17, 1956, ad. The June 22, 1957, ad is mostly a repeat of the September 26, 1956, ad.

In July, Willys Motors, as they did for the FC-150 in December of 1956, ran a full-color two-page ad for the new FC-170:

This two page ad introducing the FC-170 appeared in the July 13, 1957, issue of the Saturday Evening Post.

The remaining four ads for 1957 are shown below:

These ads appeared in the Saturday Evening Post on August 17, September 21, October 19, and November 11 of 1957. There was no ad published in December of 1957.

After Willys Motors near-montly ads in 1957, I expected to find similar advertising the following year. Instead, I could not locate any ads in the Saturday Evening Post over the course of 1958.

No month or journal name for this ad.

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“Type: This is an original 1947 print ad, we do not sell reproductions.
Year Published: 1947
Format: Black + White
Size: 8.0″ W x 10.5″ L”