Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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Escape From Burma in Ford GPs

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine, Old Images Jeeping • TAGS: This site contains affiliate links for which I may be compensated.

During a 75,000 mile adventure between 1940 and 1942 Life photographer George Rodger photographed the growing war across Africa, Europe, and Asia. During the latter part of his adventures he found himself using, then abandoning, Two Ford GPs sent to the Chinese as he and his fellow adventurers escaped Burma. He reported on these adventures, through photos, in the August 10, 1942, issue of Life Magazine.

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1942-08-george-rodger-75000k-fordgp-photos-65 1942-08-george-rodger-75000k-fordgp-photos-66 1942-08-george-rodger-75000k-fordgp-photos-67

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1939 Boy’s Life Article Using the Term “Jeep”

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

A May 1939 article shown below from Boy’s Life adds to the evidence that the use of the term Jeep existed prior to the introduction of the Bantam BRC in September of 1940.

By November 1940, the term “jeep” was being applied to the Bantam jeep (and/or the Willys Quad, delivered in mid-November), according to court records, months before the delivery of the Ford “GP” model in March of 1941 ((the Ford Pygmy was delivered to Holabird near the end of November of 1940).

To me this opens up a question. Was the P=80″ wheel base a chance coincidence? Or was Ford cognizant that the new 4×4 vehicles were being called jeeps, so they purposefully took advantage of that to use the “P” to spell the onomatopoeia-initialism “gp” or “geepee” or “geep” as part of the delivery contract? I suppose Ford had a designation that O=70″ wheel base and Q=90″? If so, I’ve not personally seen those designations documented.

Now, modern articles call the Pygmy the “Pygmy GP-1” (or similar), giving it credit for being the first Ford GP. But, I have yet to see any documentation that Ford or anyone else was calling the Pygmy a “GP”.

In fact, two articles from 1940 indicate the new Ford recon car is called only a Pygmy and that more pygmies will be delivered in the future. See the middle and right column articles on this page (http://www.memorialmuseum.org/displaysmilitary-jeeps/item/ford-pygmy) (note that the 1969 article on the left hand side of the page does designate the vehicle GP-1, but again, that’s a much later article).

My guess is that the GP designation was more strategic than the innocent explanation of G=”Government” and P=80″ suggests. I’d welcome evidence showing the Pygmy was labeled a FORD GP from any kind of article or document from the late 1940s. (maybe this issue has been hashed out previously and I’m late to the party???)

In the meantime, here’s the Boy’s Life article (you can read it online).

1939-05-boys-life-jeep-special

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1949 Voice of America Jeep

• CATEGORIES: Features, Magazine, Old Images, Old News Articles, Unusual, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Terry pointed out that this same vehicle, a SPEN self-sustaining motion picture unit, appears in a Willys Industrial Equipment book brochure. Here it is below:

spen-motion-picture-unit-brochure-image

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Talk about a rare jeep. Anyone ever seen one of these (if there are any left). It’s a specially outfitted jeep for the State Department for carrying the story of America to the world. The first pics below were from a September 1949 issue of Popular Science, while the newspaper article was carried in the Sunday Star on Sunday, April 17, 1949.

From the September 1949 issue of Popular Science:
1949-09-popular-science-voice-of-america1 1949-09-popular-science-voice-of-america2

From the Sunday Star, April 17, 1949:

1949-04-17-sunday-star-voice-of-america-jeep

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McCahill’s 1947 Review of the Jeep Station Wagon

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

UPDATE ON ME: Like Lazarus, I have risen once again to rejoin the living! Whoo hoo! 

For my first post back, I doubt Willys Overland could have paid a reviewer for a better review of their wagon. This review was featured in the February, 1947 issue of Mechanix Illustrated that I bought off of eBay.

Also, thanks go to several readers who donated funds prior to Christmas. This allowed me to purchase multiple items, including all the brochures/articles featured since Christmas Eve.

1947-02-pg86-mechanix-illustrated-wagon-review-mccahill1 1947-02-pg86-mechanix-illustrated-wagon-review-mccahill2

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1947 ‘Jeep’ Greenkeeper’s Best Friend Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

Not many of these ads left.

View all the information on eBay

“HIS IS A COLOR ORIGINAL 1947 MAGAZINE AD FOR THE JEEP-WILLYS OVERLAND MOTORS THE GREENKEEPER’S BEST FRIEND IS THE UNIVERSAL JEEP….IT IS IN EXCELLENT CONDITION,MEASURING 8″ X 11″..POSTAGE ON 1 ITEM IS THE SAME PRICE AS FOR 1000….PLEASE VIST MY E-BAY STORE….NOSTALGIA AIRWAYS…..”

1947-magazine-ad-greenkeepers-best-friend-gold

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April 6, 1945 Army Day Review Booklet on eBay

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

I”ve never documented one of these.

View all the information on eBay

1946-04-06-army-day-review

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“Vintage April 6 1945 Army Day Review RARE Roosevelt, Eisenhower, MacArthur, Patton
Ads:
Grace Line Ships
Pass & Seymour Inc
Tube Turns
RCA
Fashion Frocks Parachutes
Monroe Shocks
Cummings Machine Works
Eastern Air Lines
Magnavox
Republic Aviation
Wisconsin Honey Farm
Ward LaFrance
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1967 Cover of ‘For Men Only’ Magazine

• CATEGORIES: Features, Magazine, Women & Jeeps This site contains affiliate links for which I may be compensated.

UPDATE: This was originally posted in April of 2013. I just found a larger version of the illustration by Mort Künstler.

mort-kunstler-jeep-illustration-lores

“Original January, 1967 For Men Only magazine. This 8.5 X 11 in. (approx.) 90+ page magazine is in good condition. It shows a couple transporting a Jeep across a gorge while being shot at. See scan.”

1967-01-for-men-only-cover

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