Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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Parmley Engineering’s Jeep Replacement Body

• CATEGORIES: Features, Magazine, Old News Articles • TAGS: , , , , This site contains affiliate links for which I may be compensated.

UPDATE: Zac shared a Parmley that he inherited along with a document that shows some pricing and states it was designed for the 81″ chassis.

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Originally posted in 2013, with some pic updates over the years:

As many of you know, I am very curious about the fiberglass aftermarket bodies made for the jeep.  While I’ve seen most models for sale over the years, I have yet to run across Parmley Engineering’s fiberglass body, one of the more unique ones ever created.

After wrecking his CJ-5 in the early 1970s, Californian Tom Parmley, a machinist by trade, decided to build himself a better body for his still-good chassis.  He wanted the body to legally accommodate  wider tires, a dash box with more room, a hood that was lower, and other features.  So, he built and tested his dream body with great success.  Along the way, he received so much positive feedback that he created a kit so others could easily install a Parmley body on their CJ-5 Chassis.

So far, I have only located two resources that document this body.  One is the February 1974 issue of Four Wheeler Magazine, which featured a multi-page article about the new body.  Additionally, at least two issues of Four Wheeler Magazine also have ads for the Parmley body kit.  The other resource is a June 1975 Popular Mechanics article.  The Pop-Mech article also shows off the fiberglass top he invented (at least I assume it is fiberglass).

Here are a couple publicity photos taken by Tom Parley and published in the Feb 1974 issue of Four Wheeler:

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This image shows the Parmley with a top and is from Popular Mechanics.  Note the top example sports Desert Dogs …

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Here is a Parmley-bodied jeep on the cover of a the May 1978 issue of Four Wheeler Magazine.

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This Parmley Engineering ad appeared on the back of January 1974 issue of Four Wheeler Magazine:

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Bob Christy wasn’t sure what this vehicle was when he photographed it in 2008, but now we know.

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This Parmely sold in 2015 and included a rare top:

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This one sold in 2017:

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This one sold in 2022:

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Jeep Rodeo in the 1959 Issue of Man’s Magazine

• CATEGORIES: Features, Magazine, Racing This site contains affiliate links for which I may be compensated.

UPDATE: This post originally appeared April 2, 2016

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The February 1959 of Man’s Magazine contained photos and short report from the annual Jeep Rodeo in Yakima, Washington. Unfortunately, most of the pics aren’t a whole lot different from the March 1959 issue of Modern Man Magazine, featured in 2013.

Man’s magazine turned out to be a lot less risqué than the cover image and headlines might suggest. There was even an opinion article expressing concern over how American college football was fast becoming too professionalized.

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1951 DeAnza Trail Jeep Cavalcade

• CATEGORIES: Event, Features, Magazine, Old Images • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: Originally posted Feb 1, 2018:

1951-07-motortrend-jeep-gymkhana-calvacade-pg1-1The May 1951 issue of Motor Trend captured the 3rd Annual DeAnza Trail Jeep Cavalcade. The author, Ernest Reshovsky, titled the article “Jeep Gymkhana”, possibly attempting to reference timed automobile or equestrian contents designed to test driving skill, though to my knowledge the Cavalcade was not a timed event.

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Jeep Article with Several Assertions

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

stacked-jeeps

Bill shared this article that includes several claims I hadn’t encountered. So, I figured I’d shared this to see what others thought:

https://www.quora.com/What-is-a-product-design-detail-that-only-engineers-will-notice/answer/Nelson-McKeeby

  1. “A little known fact is that most United States wheeled vehicles were designed to stack with only limited modification”?
    Was this an actual design goal or a nice to have? Maybe this assertion is true, but I have only see a few examples of stacked jeeps. I can’t imagine the front clip of the Jeep underneath could handle extended shipping in this manner (which, by extension, suggests to me that it was never really ‘designed’ to do this).
  2. “The size of the jeep was dictated by the railroad cars that would carry it”?
    Again, this design aspect is news to me. My understanding is that the design was a carryover from the Bantam design, which was a carryover from the Bantam vehicle size. The short wheelbase was excellent for a light weight design and maneuvarability. 
  3. “The mass of the jeep was dictated by the ability to stack up to four high”?
    Again, I am unfamiliar with this claim.
  4. “Nearly every part of a jeep is catalog ordered…. The basic army Jeep was the same from start too finish”?
    I guess the term “same” would need to be defined, as the basic WWII jeep went through mini alterations over its life.
  5. “Post WW2 when there was a massive shortfall in available farm equipment, there was a period of around seven years when Jeeps were pressed into service as farm equipment.”?
    ummm … they were designed, tested, and marketed as farm vehicles starting during war time.

Anyway, check out the article for other claims.

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Fall 2022 Dispatcher Magazine is Here

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

The newest edition of the Dispatcher Magazine arrived in my mailbox yesterday. One article in particular caught my eye: Dan’s gauge restoration. I could have used this a few years ago! Thanks for that writeup Dan!

Also, note the classified ad at the end of the magazine: the San Juan Scenic Jeep Tour business is for sale (and has been for at least a little while).

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Jan 1948 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.

The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).

Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.

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1947 Jeep News Vol.1 No. 3

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.

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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

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